Brian Solis
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Brian Solis

Brian Solis (born 1970) is an American industry analyst, currently principal at Altimeter, author, entrepreneur, speaker, and host of Revolution, a ... More »Brian Solis (born 1970) is an American industry analyst, currently principal at Altimeter, author, entrepreneur, speaker, and host of Revolution, a webshow. He is known for his research, writings, and speaking engagements about the convergence between traditional media and social media on business, marketing, publishing, and culture. In March 2010, www.briansolis.com was rated the world's #9 marketing blog by Advertising Age's "Power 150". Prior to joining Altimeter, he was founder and principal of FutureWorks, a creative agency and business consultancy for new media. Solis entered the technology public relations field in 1991, working for the Dodge and Mansfield agency in Ventura, California. Solis also held the position of Director at The Benjamin Group, a Silicon Valley agency later acquired by Weber Shandwick. In the 1990s, he began to engage with message boards, communities and early blogs. Solis resides in Redwood City, CA and travels often, giving keynotes on social media,... [ Wikipedia ]

Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do

Altimeter Group’s principal analyst Brian Solis today releases a free report that explains why influence is largely misunderstood, and breaks down what 14 of the top measurement services are really good for. It eradicates consumer myths about one of social media’s hottest trends, and ...

Keen On… Brian Solis: WTF Is The Future Of Business?

Known as one of Silicon Valley’s smartest observers of social media, Altimeter Group analyst Brian Solis is now thinking way beyond Twitter and Facebook. The future of digital business, Solis says, is “shared experiences”. Shared experiences. WTF? Yes, exactly. In his lavishly ...

Klout Doesn't Really Measure Influence [STUDY]

Brian Solis, author of The Altimeter Group report, says social websites that rank users’ social media influence don’t measure influence like they claim to do. Rather, Solis says a user’s social media score measures the “capacity to influence.” “Scores can be measures of social ...

Altimeter's Brian Solis: 'It's the Customer Experience, Stupid'

When you speak to Brian Solis, the Altimeter Group principal analyst and author of What's the Future of Business? (WTF for short), among other books, you can't help but agree that we're still far from understanding how much our world has changed. I caught up with Solis last week ...

Why Most Businesses Are Anti-Social In A Social-Media Era

Social-media strategists need to do a better job of thinking like their CEOs, Brian Solis says. Image via CrunchBase Your call to the customer-service center is shuffled off to a faceless script-reader in Manila. Or many times you don’t even get that: You get a machine that keeps asking ...

WTF Is the Future of Business? Brian Solis Has an Answer

The future of business is all about dazzling people with amazing customer experiences, says Brian Solis, whose new book, What’s the Future of Business? Changing the Way Businesses Create Experiences, has a cover with the letters “WTF” in huge block letters -- a hint, perhaps, that this ...

Twitter faces new pressure to limit hate speech

"Expressed hate and abuse is unfortunately part of our society, and it is now also part of our real-time digital culture," said Brian Solis, a new media analyst for Altimeter Group and author of "What's the Future of Business? Changing the Way Businesses Create Experiences. " "As we live ...

Marketing Minutes with Brian Solis, Altimeter Group

Home › Digital Marketing › Marketing Minutes with Brian Solis, Altimeter Group Marketing Minutes with Brian Solis, Altimeter Group Television, radio and the internet have changed society. What we do, where we go and how we do it has been affected, and marketers need to pay ...

How Shared Experiences Are Spurring Spending, Loyalty And Learning

Instilling bragging rights is dubbed The Ultimate Moment of Truth by Brian Solis in his newest book, What’s the Future of Business : “It represents the experience that people share after using your product and engaging with your company over time. Blog posts, YouTube videos, reviews...

Brian Solis: The Future of Business is Shared Experiences

I recently spoke to Brian Solis, who is a principal at Altimeter Group, a research-based business advisory firm in San Francisco. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. Solis has studied and influenced ...

What's the Future of Business?

Changing The Way Businesses Create Experiences is the latest effort from business futurist Brian Solis. In this new book Solis, principal analyst with Altimeter group, explores how businesses shape their customer experiences, particularly from the standpoint of continuous ...

WTF, Brian Solis: What's the Future

I received a copy of Brian Solis ’ new book, [What’s the Future] of Business (Wiley, 2013) yesterday directly from the author, after his talk at the Dachis Group Social Business Summit 2013 in Austin. It is an interesting format heavily peppered with artwork by Hugh MacLeod (@gapingvoid ...

Why No Brand Is Too Big to Fail, Too Small to Succeed

Brian Solis is the award-winning author of The End of Business as Usual, as well as a principal analyst at Altimeter Group, a prominent blogger and a keynote speaker. To get to where he is today, Solis worked in technology marketing and data-based development, but he challenged ...

Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI

Brian Solis, principal of Altimeter Group, says better metrics don’t address the fact that most marketers launch social media campaigns without a clear goal in mind. “If you want to optimize Facebook’s contribution to sales, you have to design that at the front end,” says Solis...

Trayvon Martin Case: How Social Media Spread the Word

“What we’re talking about here is what social scientists refer to as network density and ultimately the network effect,” says Brian Solis, principal analyst at Altimeter Group, a San Mateo-based firm that monitors social media. “Change.org became the repository for focus and for trying ...

The Growing Pains of SXSW: An Interview with Brian Solis

The Growing Pains of SXSW: An Interview with Brian Solis 2014 represents the 20th anniversary of SXSW Interactive. Even at the ripe age of 20, the show is still experiencing growing pains…in a good way. “In 2014, SXSW was a festival of digital camaraderie, a place where geeks, the ...

Brian Solis to Speak at the Social Shake-Up

It is with the greatest pleasure that I announce today that Brian Solis, author, groundbreaker, analyst and friend, will be included in our lineup at The Social Shake-Up. Brian will be interviewed for the Tuesday morning keynote by Maggie Fox, and will share with us his latest ...

Yahoo buys Tumblr to court younger crowd

But with Tumblr, Mayer is trying to add "coolness points" to a brand that "may have been viewed as the antithesis of cool," said Brian Solis, principal analyst at San Mateo's Altimeter Group and author of "What's the Future of Business. " "Like Instagram, Millennials are the life-force ...

An objective look at the validity of Lady Gaga's public image

However, Brian Solis in association with Vocus Inc., published a study to determine what makes online influence and how that is connected popularity. From August 25th, 2010 to September 10th, 2010, Solis surveyed 739 people and asked them things such as what determines someone’s ...

10 Concrete Steps To Take On The Road To Digital Transformation: A Checklist

In a new report on the evolution of the digital enterprise, Brian Solis, Charlene Li and Jaimy Szymanski, all with Altimeter Group, outline some of these steps, based on interviews with 20 corporate digital leaders. One point that came through from the Altimeter research is the ...

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