Adam Schoenfeld

Adam Schoenfeld

5 Hot Facebook Marketing Trends

However, a Facebook rep confirmed the trend: “Our research shows that posting photos and videos is significantly predictive of shares, comments and likes.” Adam Schoenfeld, CEO of Simply Measured, says that the trend towards more emphasis on photos is happening on Google+ as well. ...

Simply Measured Launches First Analytics Tool For Vine

The report, such as this one that analyzes Chris Brogan’s recent Vines, provides detailed stats in what the company says is a “beautiful web-based infographic that can be easily downloaded to Excel or PowerPoint for the business inclined.” Simply Measured founder Adam Schoenfeld says ...

3 Things You Can Learn About Your Business With Instagram ...

Adam Schoenfeld, CEO and founder of Simply Measured, explained the ability to know which filter performs the best, which tags perform best, and what time of day gets the most engagement is critical to knowing what type of photos a business should be sharing for optimal engagement. If a ...

40% of the Top Brands Are on Instagram

The rate pales in comparison to Facebook’s 98% and Twitter’s 94%, but Adam Schoenfeld, CEO of Simply Measured, points out that Instagram is still an up-and-coming platform. At the beginning of 2012, Instagram had 15 million users and was only available on the iPhone. Now, it has 80 ...

Most Top Brands Have Google+ Pages, But Few Have Many Followers

" Meanwhile, Adam Schoenfeld, Simply Measured's CEO, says he believes most brands are "just dipping their toes in the water" on Google+. Schoenfeld says he doesn't see a lot to celebrate yet for Google. However, he says Google might be encouraged by the fact that the top 10 brand ...

Seattle startup Simply Measured to use $8M investment to double staff

Simply Measured CEO Adam Schoenfeld said the company would use the funds to double in size, from 40 employees to approximately 80 by the end of 2013. “We’ll be investing in the technology more, scaling and expanding it out,” Schoenfeld said. “Big data” is the hot tech term of the ...

Facebook hashtag fails to take off?

"For most brands, Facebook is no longer just a network; it has become the hub of their social marketing efforts and one of the most effective ways to engage with fans," said Adam Schoenfeld, CEO of the firm Simply Measured...

30% of Top Brands Have Customer Service Twitter Handles

"With more and more consumers using Twitter to get help and make decisions, it’s important for brands to maintain an open communication channel and measure their customer service efficacy," said Adam Schoenfeld, CEO of Simply Measured. "Top companies are paying attention to that and ...

Simply Measured Debuts Facebook Insights With Ads

Simply Measured CEO Adam Schoenfeld said in a release: Our Facebook Insights with Ads report marks our first step into the world of paid social media measurement. We’re now able to show marketers attribution data — how people are finding their Facebook page and engaging — whether ...

Simply Measured Now Supports Instagram Videos

Simply Measured made it a priority to quickly pick up Instagram’s video feature, its CEO Adam Schoenfeld told TNW, working over the weekend to launch the new service. It does precisely what you would expect, tracking your activity and fan engagement with videos that you have posted. ...

Super Bowl, Seahawks, social media: perfect storm for local businesses

They can thank the Seahawks, said Adam Schoenfeld, CEO and co-founder of the Seattle-based social media measurement/analytics firm Simply Measured. "It's a great opportunity, with the Seahawks playing in the big game, to kind of jump into the conversation if you're a local business," ...

Social Media Metrics Startup Simply Measured Raises $20M

“This round of funding validates Simply Measured’s leadership position in the market and enables us to invest in our product and team for the long term,” said Adam Schoenfeld, CEO and co-founder of Simply Measured. “We’ll use this capital to scale our best-of-breed measurement and ...

MediaPost Publications Fake Social Profile Info Impedes Ad Targeting 10/30/2012

Adam Schoenfeld, Simply Measured CEO and co-founder, called putting fake information in social profiles "pretty extreme advice" to protect personal information and suggested turning up profile privacy settings as a more practical approach, compared with lying. "If users go that route, it ...

Top Brands on Twitter Grew Followers by 20% in the Fourth Quarter of 2013; Averaged 12 Tweets Per Da...

"Twitter marketing has rapidly evolved since brands first took notice at SXSWi 2007," said Adam Schoenfeld, CEO of Simply Measured. "Twitter has become an integral part of the modern marketing organization, giving real insight that can impact meaningful business decisions. As the ad ...

Looking ahead: Seattle tech leaders share their hopes for 2014

Adam Schoenfeld, co-founder and CEO, Simply Measured Online registration for the Affordable Care Act in 2013 illustrated the importance of technology literacy and access for all. My hope is that we see great improvements this year on both of those fronts. Better use of software ...

STUDY: Customer Service on Twitter Sees 63 Percent Increase in Brands Sending 50+ Tweets Per Day

“There’s no questioning the value of Twitter as a critical channel for customer support,” said Adam Schoenfeld, CEO of Simply Measured. “Since we started tracking this data nearly a year ago, we’ve seen brands significantly increase their investment in dedicated support handles...

59 Percent of Top Brands Now Use Instagram, Reaching 90 Million Active Users

“With 90 million active followers, it is clear that despite recent changes Instagram is proving to be a powerful channel for top brands to engage consumers through photo-sharing,” said Adam Schoenfeld, CEO of Simply Measured. “Now that the platform is maturing, it is no longer just about ...

40 Percent of Top Brands Are Using Instagram

“As a mobile-only, photo-sharing-only platform, the fact that Instagram has seen such strong adoption from both consumers and brands is remarkable,” said Adam Schoenfeld, CEO at Simply Measured. “Brands are clearly recognizing that Instagram is a viable network for marketing, and are now ...

Big Fuel Chooses Simply Measured to Power Clients' Global Social Media Measurement

“Analytics are becoming key to agencies winning social media budget,” said Adam Schoenfeld, CEO of Simply Measured. “Big Fuel understands the role measurement and reporting play in helping brands navigate and manage social across the enterprise. We’re thrilled to be their solution of ...

Simply Measured Launches New Facebook Ads Analytics Solution

We're now able to show marketers attribution data - how people are finding their Facebook page and engaging - whether through paid or organic interactions," said Adam Schoenfeld, CEO of Simply Measured. "As algorithms on social media continue to change and access is diminished, it makes ...

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