Adam Schoenfeld
Simply Measured CEO and co-founder, data geek
5 Hot Facebook Marketing Trends
However, a Facebook rep confirmed the trend: “Our research shows that posting photos and videos is significantly predictive of shares, comments and likes.” Adam Schoenfeld, CEO of Simply Measured, says that the trend towards more emphasis on photos is happening on Google+ as well. ... Read more »
Simply Measured Launches First Analytics Tool For Vine
The report, such as this one that analyzes Chris Brogan’s recent Vines, provides detailed stats in what the company says is a “beautiful web-based infographic that can be easily downloaded to Excel or PowerPoint for the business inclined.” Simply Measured founder Adam Schoenfeld says ... Read more »
3 Things You Can Learn About Your Business With Instagram ...
Adam Schoenfeld, CEO and founder of Simply Measured, explained the ability to know which filter performs the best, which tags perform best, and what time of day gets the most engagement is critical to knowing what type of photos a business should be sharing for optimal engagement. If a ... Read more »
40% of the Top Brands Are on Instagram
The rate pales in comparison to Facebook’s 98% and Twitter’s 94%, but Adam Schoenfeld, CEO of Simply Measured, points out that Instagram is still an up-and-coming platform. At the beginning of 2012, Instagram had 15 million users and was only available on the iPhone. Now, it has 80 ... Read more »
Most Top Brands Have Google+ Pages, But Few Have Many Followers
" Meanwhile, Adam Schoenfeld, Simply Measured's CEO, says he believes most brands are "just dipping their toes in the water" on Google+. Schoenfeld says he doesn't see a lot to celebrate yet for Google. However, he says Google might be encouraged by the fact that the top 10 brand ... Read more »
Seattle startup Simply Measured to use $8M investment to double staff
Simply Measured CEO Adam Schoenfeld said the company would use the funds to double in size, from 40 employees to approximately 80 by the end of 2013. “We’ll be investing in the technology more, scaling and expanding it out,” Schoenfeld said. “Big data” is the hot tech term of the ... Read more »
MediaPost Publications Fake Social Profile Info Impedes Ad Targeting 10/30/2012
Adam Schoenfeld, Simply Measured CEO and co-founder, called putting fake information in social profiles "pretty extreme advice" to protect personal information and suggested turning up profile privacy settings as a more practical approach, compared with lying. "If users go that route, it ... Read more »
30% of Top Brands Have Customer Service Twitter Handles
"With more and more consumers using Twitter to get help and make decisions, it’s important for brands to maintain an open communication channel and measure their customer service efficacy," said Adam Schoenfeld, CEO of Simply Measured. "Top companies are paying attention to that and ... Read more »
59 Percent of Top Brands Now Use Instagram, Reaching 90 Million Active Users
“With 90 million active followers, it is clear that despite recent changes Instagram is proving to be a powerful channel for top brands to engage consumers through photo-sharing,” said Adam Schoenfeld, CEO of Simply Measured. “Now that the platform is maturing, it is no longer just about ... Read more »
40 Percent of Top Brands Are Using Instagram
“As a mobile-only, photo-sharing-only platform, the fact that Instagram has seen such strong adoption from both consumers and brands is remarkable,” said Adam Schoenfeld, CEO at Simply Measured. “Brands are clearly recognizing that Instagram is a viable network for marketing, and are now ... Read more »
Big Fuel Chooses Simply Measured to Power Clients' Global Social Media Measurement
“Analytics are becoming key to agencies winning social media budget,” said Adam Schoenfeld, CEO of Simply Measured. “Big Fuel understands the role measurement and reporting play in helping brands navigate and manage social across the enterprise. We’re thrilled to be their solution of ... Read more »
Simply Measured Plans to Double Staff with $8M From Bessemer, Others
But Adam Schoenfeld, chief executive of the 40-person company, and his co-founders Aviel Ginzburg and Damon Cortesi, are raising the stakes with an $8 million Series B investment led by Bessemer Venture Partners. He sees an opportunity at the confluence of big data analytics, social ... Read more »
GeekWire Awards: Watch the acceptance speeches from the big show
Simply Measured founders Adam Schoenfeld, Aviel Ginzburg and Damon Cortesi We had a blast at last night’s big GeekWire Awards celebration, partying with more than 750 folks from the tech community as we handed out awards in 14 categories. It was an epic night for us, and thank you so ... Read more »
Top Brands Find Following on Instagram
Simply Measured CEO Adam Schoenfeld said that with 90 million followers, Instagram is proving to be a powerful channel for companies trying to engage their customers. "Now that the platform is maturing, it is no longer just about adoption," Schoenfeld said. "Instead, brands need ... Read more »
Simply Measured Debuts Google Analytics Reporting, Expands Deeper into the Enterprise with Marketing...
“It’s a well-documented trend that marketers are becoming increasingly inundated with data,” said Adam Schoenfeld, CEO of Simply Measured. “Our goal is to translate data into deliverables that bring analytics to life, making business intelligence more accessible and consumable for users ... Read more »
Ferrari, Gucci help spike Google+ activity 138pc: study
“Brands benefit from the fact that Google+ is made up of many early adopters who are eager to jump in and engage with their favorite brands,” said Adam Schoenfeld, CEO of Simply Measured Inc., Seattle. “Circler engagement is on the rise. “Early research also indicates that consumers on ... Read more »
Instagram Benefiting from Facebook Acquisition
"A year ago, many people were skeptical about Facebook's acquisition of Instagram and whether it would hinder the network’s growth," said Adam Schoenfeld, CEO of Simply Measured. "However, today it's very clear that the synergies are not only bringing new users on board, but also ... Read more »
Simply Measured Achieves Record Growth and Earns Industry Accolades
“We're extremely proud of our rapid growth and industry recognition this quarter,” said Adam Schoenfeld, CEO of Simply Measured. “Our unique approach to social media analytics and reporting-as-a-service continues to resonate with leading brands and agencies, and we continue to invest in ... Read more »
Digital Dice: Facebook News Feed and LinkedIn Endorsements ...
Simply Measured CEO Adam Schoenfeld notes, “with more and more consumers using Twitter to get help and make decisions, it’s important for brands to maintain an open communication channel and measure their customer service efficacy.” *LinkedIn is an Edelman client... Read more »
You've Raised VC. Now, How do You Tell the World?
When Simply Measured, for example, raised $8-million, its CEO, Adam Schoenfeld, wrote a blog post explaining why it raised the money and what it meant going forward. This was a more interesting approach than simply issuing a boring press release that offers little value other than the ... Read more »
