Adrienne Appell
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Adrienne Appell

American International Toy Fair Opens At Javits Center

While the event is not open to the public, Adrienne Appell of the Toy Industry Association stopped by the CBS 2 studios Sunday morning to show off some of the hottest toys. Among them, was a Daniel Tiger plush doll that talks to kids and lights up. “It’s great for younger ones who may be ...

Building-toy upstart eyes Lego, Playmobil, Mega

Parents like construction as a pastime “because they get it,” says Adrienne Appell, spokeswoman for the Toy Industry Association in Manhattan. “Even Grandma and Grandpa get it because it was around when they were kids. They feel good because the kids are using their brains. Instead of ...

Toy Of The Year Awards Held In New York City

“We are going to be giving a bunch of awards – from people’s choice to toy of the year, game of the year, outdoor toy of the year, and many, many more,” said Adrienne Appell, spokesperson for Toy Industry Association. From early-September through mid-October, members of the toy industry ...

Toy makers place bets on retro, creative playthings

The market also is headed toward an “abundance” of old-school products featuring nostalgic, vintage or classic elements — “like the equivalent of bell bottoms or neon colors for toys,” said Adrienne Appell, an analyst with the Toy Industry Association. Brands such as Fraggle Rock...

10 Cheap But Cool Toys To Snag For The Holiday

" "Disney princesses are hot and will continue to be hot," says Adrienne Appell, spokeswoman for the Toy Industry Association. And that's especially true of perennial favorite Cinderella -- who's "had her look refreshed" this year -- as well as the new princess on the block, Merida from ...

Small toy shops in Baltimore expect bright holiday ...

It has helped that the toy category is considered recession-resistant, said Adrienne Appell, a spokeswoman for the Toy Industry Association. Toy sales in the U.S. dipped slightly in 2011 to $21.2 billion, according to the latest statistics from market research firm NPD Group. But "over ...

Cowabunga, dude! Retro toys are hot this holiday season ...

" And although parents remember them, old-school toys are new and exciting for today’s kids, said Toy Industry Association trend specialist Adrienne Appell. “Sometimes the nostalgia and the back-to-basics factor is a 'wow' factor for the kids because they’re so used to the technology,” ...

Teen says pink toy ovens discourage boys from kitchen play

"Toy companies are basically businesses that respond to consumer requests," spokeswoman Adrienne Appell said. "If there's a market to explore, a company is going to want to put their marketing efforts behind products that families are going to buy. " Comments on the petition echoed ...

Remembering 'disgusting, rebellious' era of trading cards ...

"They fell into a genre that works really well for boys, (one that) that capitalizes on the gross-out, icky, hysterical factor," said Adrienne Appell, spokeswoman for the Toy Industry Association. "This is how young boys play. That's what they find funny and trading cards continue to be ...

Toymakers’ muse: The app

“Toy manufacturers have costs that need to be recouped and there is just no guarantee that an item will even meet its forecast expectations.” Whether appcessories fly off the shelves this season, Adrienne Appell, a spokeswoman for the Toy Industry Association, anticipates they will have ...

Toy Makers Comeback Game Plan

" Toy Industry Association trend watcher Adrienne Appell: SOUNDBITE: ADRIENNE APPELL, TREND WATCHER, TOY INDUSTRY ASSOCIATION (ENGLISH) SAYING: "As technology becomes more affordable toy makers are able to do more things within their play things at a more affordable price. " Seamless ...

The Addictive Appeal Of Bananagrams : NPR

Adrienne Appell, spokeswoman for the Toy Industry Association, says she thinks Bananagrams will continue to flourish, citing its mass appeal. "Bananagrams is really turning into a classic game," she says. "Although it was only introduced in the last couple of years, it's really starting ...

The New Face of Toy Success

That really bodes well for consumers," said Adrienne Appell, a spokeswoman for the Toy Industry Association. She noted that the storytelling component to the doll lines is a key theme of the more successful brands. "Putting [dolls] in context makes [them] more relatable," she said. ...

Comic-Con is a big toybox, big business Page 1 of 3

“A lot of our members definitely use Comic-Con to reach out to their collector audience,” said Adrienne Appell, an executive with the Toy Industry Association in New York City. “You see more and more exclusive items at Comic-Con, and that brings in the collectors and their families.” ...

The 2014 Toy Fair Has Something for Everyone

Soundbite (English) : Adrienne Appell, Toy Industry Association : (see transcript below)7. Close, must have toy 2014 sign8. Wide, BARBIE exhibit9. Close, pull to a ferris wheel made out of K'NEX10. Close, hand playing with a toy chair from FISHER PRICE11. Wide, FISHER-PRICE toy chair12. ...

‘Looming’ trend has Charlotte kids crafting bracelets

… Guys are coming in here with 6-foot snakes they’ve made.” Adrienne Appell, trend specialist for the Toy Industry Association, says Rainbow Loom goes right along with what’s hot right now in the toy world – creative play for kids, featuring everything from backpacks kids color ...

Toymakers play up virtual games

Adrienne Appell is with the Toy Industry Association. ADRIENNE APPELL, TREND SPECIALIST WITH TOY INDUSTRY ASSOCIATION, (ENGLISH) SAYING: "So when you have these physical toys, they kind of bring everybody back together around the table. It's a true family game night. " Toy companies of ...

Hasbro launches a marketing attack for the movie version of ...

Adrienne Appell of the Toy Industry Association, said companies can earn substantial money by selling licenses for the use of a character or brand they own. For example, Rocawear is paying Hasbro for the right to use Battleship in its clothing line. Hasbro, which has 1,400 employees in ...

Top Toy Trends of 2014 Announced by Toy Industry Association (TIA), the...

"Personalization and open-ended play are definitely the buzz words of 2014," said Adrienne Appell, TIA trend expert. "Whether kids are building with classic blocks, designing their own dolls, playing in virtual worlds, or 'mashing up' play patterns, toymakers are giving them more freedom ...

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