Anindya Datta

Anindya Datta

Anindya Datta is currently the Chairman of Mobilewalla and a faculty in the School of Computing at the National University of Singapore. Anindya has ... More »Anindya Datta is currently the Chairman of Mobilewalla and a faculty in the School of Computing at the National University of Singapore. Anindya has more than two decades of experience as an executive entrepreneur, academic leader and IT innovator with core contributions in the area of internet and high performance database systems. In 1999, Anindya founded Chutney Technologies and led all development and operational aspects of the company, providing both technology and corporate vision. Under his leadership, Chutney was backed by leading venture firms (including Kleiner Perkins Caulfield and Byars) and evolved from an application performance company into one of the earliest entrants in the application virtualization area, pioneering the area of application layer object storage and virtualization, which is now widely recognized as a core functionality of any object-oriented application. The company was acquired by Cisco Systems in 2005. Anindya’s academic career started at the University of Arizona in 1994, and continued at Georgia Tech where he moved with an Associate Professorship in 1998. At Georgia Tech, he was the founding director of the Georgia Tech Center for Electronic Commerce. He acquired a $1M grant from iXL Corporation to start and fund the Center. Anindya is recognized as having contributed fundamentally to a few of the key ideas in database and application systems. In database systems, his work has been partly responsible for the creation of many of the access structures commonly in use today in commercial data warehousing systems (a class of indexes known as bitmap indexes). He is also a major contributor to the area of internet infrastructure – his work (patented in Chutney) resulted in the creation of dynamic internet caches, used in virtually every web application today. Anindya earned his PhD and his M.S. degrees from the University of Maryland, College Park, and his Bachelor of Technology degree from the Indian Institute of Technology, Kharagpur, India.

Mobilewalla Raises $4 Million From Early Amazon Investor Madrona & Others To Bring Quantcast-like Au...

Explains Mobilewalla founder and CEO Anindya Datta, the company has been building new technologies to organize mobile users into various demographic groups. “If you think of what Nielsen does for TV or comScore does for web – they do audience measures,” Datta says. “We’re working ...

MediaPost Publications Mobilewalla Delivers Analytics For Mobile Apps 03/05/2012

Anindya Datta, founder and executive chairman of Mobilewalla, told MediaPost the data, available in near real time, within an hour, can help brands determine their best strategy to run ads by category and region. To put in perspective, Google estimates about 450,000 apps in the Android ...

Users Have Low Tolerance For Buggy Apps – Only 16% Will Try A Failing App More Than Twice

According to Mobilewalla founder Anindya Datta, speaking to USA Today last year, an estimated 80 to 90 percent of apps are eventually deleted from users’ phones. Talk about having only one chance to make a good first impression. What all this all speaks to, when combined, is that users ...

A Pivot Could Save Your Mobile App From Failing

An estimated 80 to 90 percent of apps are eventually deleted from users' phones, according to Mobilewalla founder Anindya Datta. Only a handful of apps make it past the magical 1 million downloads or $1 million in revenue. Essentially, most apps fail to make the cut. It's not because the ...

Madrona backs Mobilewalla, team relocates to Seattle

TechCrunch reports that the funding is the first for Mobilewalla since it was founded in 2011 by Anindya Datta. He tells TechCrunch that they chose Madrona as an investment partner because they understood mobile “and had the right connections,” pointing specifically to ties between the ...

A Big Data Weapon for the Mobile Ad Challenge

“What we’ve done is develop a scientific way to measure app audiences,” said Anindya Datta, a founder and chief executive of Mobilewalla. “It is a very hard problem.” And an important one. The promise of Internet advertising is that the measurement and targeting of audiences is vastly ...

Consumers ignore most apps on their smartphones

“We see a very familiar behaviour with (iPhone users).” An app that’s retained by 30 per cent of downloaders is considered “sticky,” says Anindya Datta, founder of Mobilewalla, an app analytic firm. “We are constantly deleting them. That’s why the number of downloads is a very poor ...

Media iQ Digital Retains Big Data Firm Mobilewalla To Increase Targeting Capabilities of Mobile Camp...

" Anindya Datta, CEO and founder of Mobilewalla, says, “MEDIA iQ is one of the most technology focused and data driven media trading companies we have come across. This makes them a perfect partner for Mobilewalla and we look forward to helping them enhance their already high-performance ...

Mobile apps search portal Mobilewalla raises funding from IAN

Anindya Datta, Founder and CEO of Mobilewalla, said the funds will be used for strengthening product development and for expanding the sales and marketing divisions. Mobilewalla was founded by Datta, a professor with School of Computing, National University of Singapore, in March ...

Excl: IAN joins early Amazon backer Madrona to invest in Mobilewalla

Founded in March 2011 by Anindya Datta, a professor with School of Computing, National University of Singapore, Mobilewalla provides search and discovery engine for finding mobile apps. Datta is a serial entrepreneur, who founded Chutney Technologies, a data streaming technology ...

Tuck School of Business Web Vs. Mobile Study by Praveen Kopalle Shows Vast Differences in Usage

Anindya Datta, Ph.D., CEO of Mobilewalla, the Seattle-based mobile analytics firm which measures audience behavior for advertisers, explains, “Non-related content delivered during a life task session on mobile is 70% less likely to resister with a consumer than in an information-seeking ... : Venkat Raju, Rajan Anandan, Madrona Venture And Others Invest In Mobilewalla

Founded in 2011 by Anindya Datta, Mobilewalla is an app search and discovery website android platform. The company is moving ahead into the analytics business and building new technologies to organize mobile users into various demographic groups. Headquartered in Atlanta, the company has ...

Mobilewalla raises $4 mn from early Amazon backer & IAN

The company was founded by Anindya Datta, an associate professor at the National University of Singapore who had earlier co-founded Chutney Technologies which was sold to networking giant Cisco. Datta is a database systems scientist and had founded his previous company in 2000 to ...

Second Mobile Marketing Association Forum in India Goes Beyond Basics to Deconstructing Mobile for...

The forum will include a great mix of seasoned speakers like: -- Wasim Basir, Director - Integrated Marketing Communications; Coca-Cola India -- Anindya Datta, Chief Executive Officer and Chairman; Mobilewalla -- Mallika Shankarnarayan, Human Experience Strategy Director P&G Asia & SMG ...

MMA Asia Forum: Digital Startups Target Mobile Marketing Space

Its CEO Anindya Datta said audience measurement in mobile is different, thanks to the context and behaviour of mobile users, especially in information seeking tasks (less immersive) and life tasks (more immersive). Founded in 2011 by Emmanuel Allix, Art of Click is a full service mobile ...


Anindya Datta is a technologist and founder of Mobilewalla...

MobileWalla Q&A: Tackling Mobile App Churn With Big Data

AdExchanger spoke with Mobilewalla founder and CEO Anindya Datta. AdExchanger: When Mobilewalla started out, you were in the app discovery business but you’ve moved away from that. What led you to pivot and what does Mobilewalla do now? ANINDYA DATTA: At its inception...

IAN Backs Mobilewalla With Fund Infusion Web, Advertising and Technology Blog in Ind

But more importantly it is seriously planning to expand its own Sales & Marketing departments clarified Anindya Datta, Founder and CEO of Mobilewalla. The company considers itself to be a parallel offering to Nielsen / ComScore. Albeit it is focused on helping people discover & judge ...

Mobilewalla: Fastest movers on the Web

Anindya Datta is a technologist and founder of Mobilewalla...

Mobilewalla: Top apps of the week » Knoxville News Sentinel

Anindya Datta is a technologist and founder of Mobilewalla...

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