Bettina Hein
Entrepreneur, CEO at Pixability Inc.
The (new) old girls’ network
“You’ve heard of the old boys’ network?’’ says Bettina Hein, founder of Pixability, a Cambridge-based video marketing company. “Well, this is the old girls’ network.’’ Read more »
When Moms Who Run Businesses Take Maternity Leave
Female bosses often feel they must prove they are just as tough as their male colleagues, says Bettina Hein, a serial technology entrepreneur who founded software company Pixability in Cambridge, Mass., in 2008. She wrote a detailed plan for her maternity leave that she shared with her ... Read more »
Pixability raises $4.1M as it powers YouTube marketing for big brands
Last October, founder and CEO Bettina Hein said Pixability had raised funding beyond the $1 million disclosed by the company in February 2011, though the specific amount was under wraps at the time. The new funding follows a shift in the company's focus — away from its initial service of ... Read more »
Pixability shifts away from video production, toward YouTube marketing software
Pixability shifts away from video production, toward YouTube marketing software Boston Business Journal by Kyle Alspach, VC Editor Date: Thursday, October 4, 2012, 9:43am EDT - Last Modified: Thursday, October 4, 2012, 10:08am EDT Pixability founder and CEO Bettina Hein says her company ... Read more »
Video Marketing Tips and Ideas with Bettina Hein
Last week, I was fortunate enough to chat with Bettina Hein, CEO at Boston-based Pixability and co-author of the upcoming Video Marketing for Dummies. Below are some of the highlights from our conversation, including tips for evaluating your video marketing strategy, considerations for ... Read more »
Quad/Graphics Invests in Pixability to Tackle Online Video Market
According to Bettina Hein, Founder and CEO of Pixability, the online video market is booming, doubling year over year and making YouTube one of the world’s most important media channels. “Pixability works with many of the top brands as they shift toward YouTube and online video for brand ... Read more »
Is There a Silver Bullet for Viral Video Marketing?
) As Pixability’s Bettina Hein explains, going in with the goal of “We want to make a viral video” will likely only set you up for failure. There are just too many variables that are out of your control. However, looking at the viral videos of the past, there are a few things you can do ... Read more »
Five U.S. Female Entrepreneurs in Digital Technology Receive Prestigious L'Oreal USA Women...
Bettina Hein, Founder and CEO, Pixibility - Pixability is a video marketing company that helps organizations get the right video in front of the right audience, by driving more business and increasing awareness with online video, whether on YouTube, Facebook, or any other hosting ... Read more »
L’Oréal Honors Female Digital Entrepreneurs
It’s about re-creating shopping and browsing and how it translates online.” This year’s honorees were Doreen Bloch, founder and chief executive officer of poshly.com; Bettina Hein, founder and ceo of Pixability; Sarah McIlory, founder and ceo of fashionplaytes.com; Kathryn Minshew... Read more »
Founders' Stories: Backupify, BzzAgent, and Pixability CEOs Bare It All
On the panel were Dave Balter, founder and CEO of marketing firm BzzAgent (acquired by Dunnhumby/Tesco); Bettina Hein, founder and CEO of video startup Pixability ; and Rob May, founder and CEO of online data startup Backupify. All have experience leading previous businesses as well. ... Read more »
Achieved through creativity and hard work – Most ...
Bettina Hein – CEO, Pixability, Bettina Hein is the Founder and CEO of Pixability. Pixability helps businesses increase sales by using video. Read more »
Pixability Interview: Telling Stories and Finding Your Community
This interview with Bettina Hein, founder of video services company Pixability, talks about how she started as an entrepreneur and built a community of like-minded founders– the SheEOs –after coming to Boston. [Video: Bettina Hein on telling stories with video, 7min] This ... Read more »
Quad/Graphics Takes Stake in Pixability Inc.
“We are excited to be partnering with a world-class media channel integrator like Quad/Graphics,” Bettina Hein, founder and CEO of Pixability, says in a statement. “The investment and partnership represent a fundamental and critical movement in the future of advertising and customer ... Read more »
Google launching web video series featuring women in tech
Notable participants include: Hilary Mason – Chief Scientist, Bitly; Bettina Hein – Founder and CEO, Pixability; Diane Greene – former VMWare CEO; Board of Directors, Google; Stephanie Palmeri – Principal, SoftTech VC; Leslie Bradshaw – President, COO and Co-founder, JESS3; Megan Smith – ... Read more »
googland-dev.blogspo...
Nov 01, 2012
Googland [dev]: [Gd] GDL Presents: Women Techmakers
[Part I] Guest: Bettina Hein - Founder and CEO, Pixability [ Add to calendar ] Gretchen Howard and Amanda Surya speak with Pixability Founder & CEO Bettina Hein about her experience building successful technology businesses worldwide, and her commitment to activating women involvement in ... Read more »
Bill Warner, Dharmesh Shah Join XSITE 2012 Lineup: Here's the Agenda
(In case you weren’t paying attention, other speakers include Phil Libin from Evernote, Garrett Camp from Uber, Katia Beauchamp from BirchBox, Carl Dietrich from Terrafugia, Mok Oh from Where/PayPal, Dave Balter from BzzAgent, Bettina Hein from Pixability, and the list goes on…) We’re ... Read more »
Mass High Tech Business News
Find out the details during Pixability's upcoming webinar, where authors Bettina Hein and Andreas Goeldi will be joining us to talk about their much-anticipated book, "Video Marketing for Dummies". In less than an hour, they will instruct you on how to create an effective marketing ... Read more »
MHT Women to Watch alumnae have lots to toast in 2011
Bettina Hein founded two companies during economic downturns, SVOX AG, a speech software firm based in Zurich that was formed in 2001, and digital video company Pixability Inc. of Cambridge in 2008. In June, Burlington-based Nuance Communications Inc. bought SVOX for undisclosed terms. ... Read more »
Boston startups driving the future of web video innovation, despite the incumbents
Its a must have, said Bettina Hein, CEO of Cambridge-based Pixability. Prospects, customers, and partners now expect organizations to have a strong and professional online video presence. Not having one is now a big flag. The creation of online videos has become a major priority for many ... Read more »
Birute Regine: 2012: The Gate to the Garden Is Open
A similar phenomenon happens with SheEO, a by-invitation-only organization, started by the founder of ZipCar, Robin Chase and Bettina Hein, founder of Pixability, a video marketing company. These primarily GenX women were once in corporate America and decided to leave and start up their ... Read more »
