Bill Keen
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Bill Keen

Mobile’s influence on travelers from Asia-Pacific countries

“[Asia-Pacific consumers] are much more mobile-centric than the rest of the world; meaning they start their discovery and research via mobile first, but they don’t actually complete the transaction,” said Bill Keen, director of mobile solutions at InterContinental Hotels Group. “In ...

InterContinental Hotels eyes mobile to combat OTAs

“The Expedias have taken over the first two steps [of search and booking],” said Bill Keen, director of mobile solutions and emerging products for Web and interactive marketing at InterContinental Hotels Group, Atlanta. “We try to get people to book direct but they typically book on an ...

Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela's, I...

In this session, attendees will learn: Bill Keen, director of mobile solutions and emerging products for Web and interactive marketing, InterContinental Hotels Group Though the flash-sale site has been around only as long as the iPhone, Gilt Groupe has become a poster-child for success ...

Mobile Marketing Summit New York Sept. 12: American Eagle, Citi, Gilt, Time, Ogilvy, Cabela's, Inter...

In this session, attendees will learn: Bill Keen, director of mobile solutions and emerging products for Web and interactive marketing, InterContinental Hotels Group Though the flash-sale site has been around only as long as the iPhone, Gilt Groupe has become a poster-child for success ...

Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela's, InterConti...

In this session, attendees will learn: Bill Keen, director of mobile solutions and emerging products for Web and interactive marketing, InterContinental Hotels Group Since its beginnings in a Nebraska kitchen in 1961, Cabela’s has grown exponentially. Today, it is the world’s foremost ...

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