Bismarck Lepe
Founder of Video Company - Ooyala
What’s Slowing Down Mobile Video Adoption? Android, Disagreements On HLS And MPEG-DASH Standards
Editor’s note: Bismarck Lepe is co-founder and president of products at Ooyala. Follow him on Twitter @bismarcklepe. Mobile World Congress kicks off next week, and business and technology leaders from around the world will converge in Barcelona to see what’s next in mobile tech. But one ... Read more »
What’s Slowing Down Mobile Video Adoption? Android, Disagreements On HLS And MPEG-DASH Standards
Editor’s note: Bismarck Lepe is co-founder and president of products at Ooyala. Follow him on Twitter @bismarcklepe. Mobile World Congress kicks off next week, and business and technology leaders from around the world will converge in Barcelona to see what’s next in mobile tech. But one ... Read more »
What’s Slowing Down Mobile Video Adoption? Android, Disagreements On HLS And MPEG-DASH Standards
Editor’s note: Bismarck Lepe is co-founder and president of products at Ooyala. Follow him on Twitter @bismarcklepe. Mobile World Congress kicks off next week, and business and technology leaders from around the world will converge in Barcelona to see what’s next in mobile tech. But one ... Read more »
Like Chartbeat for video: Ooyala gets real-time analytics
It’s kind of like a Chartbeat for video, and the insights it offers are especially powerful for large publishers, explained Ooyala founder and Product Strategy President Bismarck Lepe during a phone call Wednesday: “It’s not anymore about online video analytics – this is television ... Read more »
It’s High Time We F**ked With the Magic
It’s the difference in saying males between the ages of 30-45 generally like to watch ESPN and “Bismarck Lepe” watches Bloomberg TV over breakfast on his iPad in the morning, and then watches the Food Network on Cable TV from 11-12 in the evening. The latter paints an accurate picture of ... Read more »
Making sense of the connected TV craze
A co-founder of online video service provider Ooyala, Bismarck Lepe now drives the company’s product vision as president of products. As Ooyala’s founding CEO, Bismarck raised the company’s early funding and signed many of the company’s first media partnerships. Bismarck ... Read more »
Longer Online Videos Beg For New Ad Strategy
And videos that are longer than 10 minutes can usually drive three times the number of ads per minute than shorter clips, because people settle into passive consumption," said Bismarck Lepe, president of products for Ooyala. Gaming consoles became a preferred device for watching live ... Read more »
Pick A Name For Your Business That Resonates
Bismarck Lepe, Co-founder and President of Products at the online video tech company Ooyala, shares the story of how the name Ooyala came to be, what it means — to the company and its customers — and his advice to other entrepreneurs. Below is a slightly-edited transcript of our ... Read more »
MediaPost Publications Digital Viewing Of Traditional TV Rises 02/16/2012
“The dramatically increased engagement with IP-delivered video creates opportunities on a massive scale for publishers and brand marketers,” stated Bismarck Lepe, co-founder and president of products for Ooyala... Read more »
MediaPost Publications Video Engagement High on Tablets, Connected TVs, but Low on Mobile Phone
“Engagement is strongly influenced by the type of device used to watch a video,” said Bismarck Lepe, Co-Founder and President of Products at Ooyala. “Our data shows that videos over 10 minutes in length have 45% higher engagement on tablets than either desktops or mobile devices.” ... Read more »
Streaming video consumption on mobile devices and smart TVs nearly doubles in Q4
“While people are still watching much more traditional TV than streaming video, our data shows we’re on a clear and irreversible course toward an IP-delivered future,” said Ooyala Co-founder and President of Products Bismarck Lepe in the report. The report, which tracks viewing habits of ... Read more »
Tablet TV Gains Momentum as Viewers Flock Online for Live and Premium Entertainment and News, Ooyala...
“Online video distribution continues to redefine television around the world,” said Bismarck Lepe, cofounder and president of products for Ooyala. “For premium content providers, the ability to closely monitor consumption across devices and across an entire network is critical... Read more »
Ooyala Delivers Major Advances in Live Digital Broadcast Analytics, Combines Real-Time Viewership an...
“With Ooyala Now we’re delivering the industry’s best online video analytics at massive scale, suitable for the largest TV providers in the world,” said Bismarck Lepe, co-founder and president of products for Ooyala. “With five years of innovation and research in digital video ... Read more »
klessblog.blogspot.c...
Mar 05, 2013
Larry Kless' Weblog: Ooyala's 2012 Global Video Index is Great News for Online Video Publishers
" "One of the most important takeaway of 2012, is that the lines between traditional media and streaming media are really starting to blur," says Ooyala Co-Founder and President of Products Bismarck Lepe. It's not just about media being consumed across all devices, Lepe emphasizes... Read more »
Mobile Video Mobile Big Monetization Opportunity : iPad Latest
) "The vast majority of people are still snacking on video with their smartphones," says Bismarck Lepe, CEO of Ooyala. The company forecasts video consumption on smartphones will surge by a factor of 10 in the next five years. Indeed, in the last eight months, there has been a tremendous ... Read more »
klessblog.blogspot.c...
Jan 28, 2013
Larry Kless' Weblog: 2013 Online Video Predictions, Trends and the Shape of Things to Come
According to Frost & Sullivan, online video viewers are watching more video ads, but Ooyala's Bismarck Lepe maintains that the focus has to be about personalizing the viewing experience. he says, Advertising in Videos Could Be Better Targeted and It’s High Time We F**ked With the Magic. ... Read more »
Online Video Going Long, Live and Mobile: Ooyala Study
Though it counts only views of its clients' videos, the Ooyala report reflects a broader trend toward more long-form videos produced by professional content providers, says Bismarck Lepe, the Mountain View, Calif., company's co-founder and president of products. "The rise of professional ... Read more »
Ooyala: Video views on connected TV, mobile devices doubled in Q42011
People still watch more traditional TV, said Bismarck Lepe, co-founder and president of products for Ooyala, but streaming growth is rapidly eroding that lead. "Looking at non-desktop video views, the fourth quarter was the second straight quarter of nearly one hundred percent growth," ... Read more »
Is TV finally more than a hobby for Apple? It will be a catalyst for online video
" Bismarck Lepe, Ooyala's co-founder and its president of product, yesterday told me he believed an Apple TV would provide a huge spark for the online industry when, not if, it launches an Apple TV this year. "I expect Apple to launch both a service as well as a device at the same time," ... Read more »
Ooyala Introduces Video Discovery Technology for Personalized Channels; Delivers Easy Way to Publish...
"Today's new product offerings overcome significant barriers for media companies delivering premium content online, in the critical areas of content discovery, multi-screen DRM, and distribution to mobile devices and connected TVs," said Bismarck Lepe, president of products and ... Read more »
