Bradford Shellhammer
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Bradford Shellhammer

How Can I Turn My Boring Digs Into an Awesome, Well-Designed Home On the Cheap?

I spoke with Bradford Shellhammer, one of the founders of Fab.com (a site that offers steep discounts on all kinds of design items), for some guidance. He offered several suggestions on making just about any home a well-designed place imbued with your personal aesthetic. First things ...

Bradford Shellhammer's Next Move

In early November, Bradford Shellhammer left a company that once seemed like a rocket ship, Fab. Fab quickly gained millions of users and was rewarded by investors with hundreds of millions of dollars. Since then Fab has taken a turn and Shellhammer, who co-founded the company...

Fab Emerges From Gay Social Network To Online Retail Phenom

Chief creative director Bradford Shellhammer, left, and CEO Jason Goldberg founded Fab after first experimenting with a social networking site Fabulis. NEW YORK -- In December 2010, Jason Goldberg gave his investors the bad news first. Fabulis, the gay men's social network he started one ...

3 things you don't know about Fab.com

In short order, Fab's founders -- Jason Goldberg, Bradford Shellhammer, Nishith Shah and Deepa Shah -- have managed to make the site stand out from a growing crowd of similar projects. Needless to say, the New York City-based startup, which is backed by the likes of Andreessen Horowitz ...

Fab Expands Into Beauty Products; Partners With Glamour Magazine For New Pop-Up Shop

Fab co-founder, design guru and chief curator Bradford Shellhammer explains to us that Fab’s mantra is that design lives anywhere in the world at all price points, in all categories. While one wouldn’t necessarily associate beauty products with design, Shellhammer explains that ...

Why Content Favors the Old (Entrepreneur)

It’s essentially the commercialization of the amalgamated aesthetic of Bradford Shellhammer. The early images on Fab’s landing page were simply pictures of his New York apartment. That aesthetic took decades to develop. More to the point, the relationships with vendors, know-how of ...

Fab.com Co-Founder Departs After Pivot From Flash Sales Model

Cofounder Bradford Shellhammer is leaving commerce site Fab.com following the company’s pivot away from flash sales, the company announced. Shellhammer will transition to a non-executive adviser while cofounder Jason Goldberg stays on as Fab’s CEO. “Bradford came to the ...

Flying high

‘FAB’ FASHION: Bradford Shellhammer’s office décor is both colorful and whimsical. “Candyland” is what the 36-year-old Baltimore native calls the place. The name seems apt, given the office’s bold, near-blinding primary colors and young, upbeat vibe. A giant red-orange robot by AreaWare ...

I'm Bradford Shellhammer, Founder of Fab, and This Is How I Work

The company's founder and chief design officer, Bradford Shellhammer, is Fab personified—whimsical, inspirational, and wickedly funny. Needless to say, the past year has been a crazy one for him, and he's picked up a few tips and tricks along the way. We caught a moment out of ...

How Fab.com Pulled Off Its Pivot

Take Two Fab.com's Jason Goldberg (left) and Bradford Shellhammer in their New York city offices. In early 2011, serial entrepreneur Jason Goldberg and interior designer Bradford Shellhammer were the owners of a flailing social networking site for the gay community called ...

How Fab.com Convinced Its Board To Launch An Entirely New Business

It's proof that co-founders Jason Goldberg and Bradford Shellhammer made the right decision a year ago today when they asked their board if they could shut down Fabulous.com and create an entirely new site. "We had a wake-up moment," Goldberg told us. "Why were we building a company that ...

Backcountry.com Welcomes Fab.com Founder Bradford Shellhammer As Chief Design Officer

Bradford Shellhammer is the new chief design officer for Backcountry.com. After helping found hot e-commerce startup Fab.com, and recently stepping down from his role with the company at the end of last year, creative entrepreneur Bradford Shellhammer has landed himself a role ...

Fab Cofounder Bradford Shellhamer Named Chief Design Officer At Backcountry.com

After leaving Fab.com in November and doing some soul searching on the beach, Fab cofounder and former chief design officer Bradford Shellhammer has decided on his next move. Shellhammer has been named the chief design officer for the outdoor retailer Backcountry.com. Backcountry...

‘Fab’ start-up slices 20% of staffers

Co-founder Bradford Shellhammer disputed some of the claims. “Jason and I walked around the office for a couple of hours after the layoffs, talking to employees who had questions, one-on-one and in groups,” Shellhammer told The Post in an email Friday. “Some people left right away ...

Fab.com's Race to $1 Billion Valuation Brings Missteps

At the same time, Goldberg and co-founder Bradford Shellhammer are honing a management approach that has involved threatening to fire workers in companywide e-mails and barring employees from hanging their jackets over their chairs. “It is impossible to grow a company as fast as we’ve ...

Sarah Interviews Fab: “Come for the Handwoven Taxidermy Yarn Cat Heads, Stay for the Bedsheets”

I’m at the Commonwealth Club in San Francisco, listening to Sarah Lacy interviewing the co-founders of Fab.com, Jason Goldberg and Bradford Shellhammer. Seeing as I’m here, I figured I’d share some soundbites and factoids and suchlike about how Fab has gone from zero to five million ...

Grace Jones decides to perform at Buckingham Palace over Berkshires

The model and singer was asked to perform at the birthday bash for Fab.com co-founder Bradford Shellhammer over the weekend in the Berkshires, a gift planned by Shellhammer’s buddy, Factory PR founder Mark Silver. But Jones’ management declined, explaining that she’d instead ...

For Some Internet Start-Ups, a Failure Is Just the Beginning

Bradford Shellhammer remembers the exact moment he realized his fledgling Web start-up, Fabulis, a review site and social network geared toward gay men, was a flop. Last November, he and Jason Goldberg, one of his co-founders, flew to London, expecting to hold a festive party for their ...

Masked-ball marriage

Fab.com co-founder Bradford Shellhammer and his new husband, Georgi Balinov, staged a masked ball at the Russian Tea Room for their wedding Saturday night, where 250 guests wore custom masks of their own design. The ceremony kicked off with a vow-swapping led by Sandra Bernhard. “It all ...

A home that pops with color

The original rosewood kitchen cabinets were saved but the wall above them was covered in chalkboard paint at Bradford Shellhammer's home, in Sparrowbush, N.Y. A banana-yellow Eames Sofa Compact, Artek stools by Alvar Aalto and Milton Glaser prints furnish the living room in ...

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