Brian Wieser
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Brian Wieser

Yahoo’s Asian Lifeline

Over all, the report said, “the core business remains challenged and we believe the focus for most will remain on the strength in its Asian assets.” In a similar vein, Brian Wieser, senior analyst at Pivotal Research in New York, said: “It’s sad but you can pretty much forget about ...

Twitter stock already downgraded

That worried Pivotal Research Group senior analyst Brian Wieser. Less than one hour after Twitter began trading, Wieser downgraded his rating on the stock to "sell" from "buy. " "Twitter is simply too expensive" at any level above the low $30s per share, Wieser wrote in a ...

Facebook plays platform catch-up with $2bn Oculus deal

“Ensuring that Facebook can evolve as new platforms evolve makes sense to us,” said Brian Wieser of Pivotal Research. Yet Mr Wieser is worried that $2bn “seems like a significant amount of money for a problem that has yet to emerge”. Assuming that developers paid Oculus at least ...

News Websites Proliferate, Stretching Thin Ad Dollars

With the rise of programmatic, "most advertisers have experienced dramatic deflation in the average cost of the inventory they buy," said Brian Wieser, an analyst at Pivotal Research Group. One industry executive estimated that pricing on standard banner display ads has fallen 30% to 40% ...

Yahoo Seeks to Regain Its Touch

“It certainly didn’t help that there may have been internal conflict, but it probably didn’t make a big difference, either,” said Brian Wieser, an analyst with the Pivotal Research Group. “You can’t overcome the structural issues.” The splashy home-page banner ads that Yahoo rode to ...

Facebook plunges 18% below IPO price

"It's very promising, of course, but it's not a proven model," said Brian Wieser, an analyst for Pivotal Research Group who rates Facebook a "sell" with a price target of $30 per share. Going forward, Wieser said that Facebook will have to "evolve" its advertising platform to ...

Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming

Brian Wieser, an analyst with Pivotal Research Group, argues that this could serve as an effective two-pronged approach to attract advertisers. By purchasing a video service like NDN, he says the company would improve its perception among advertisers in the short-term by increasing its ...

Analyst sees Twitter as no more than niche product

“I’m not knocking radio,” the analyst, Brian Wieser of Pivotal Research Group, told The Post of his eye-catching analogy. “But to have used Twitter is to know that it’s not for everybody,” he said. Like radio, Twitter “fills a consumer niche,” Wieser said. On Feb. 6, Twitter ...

Twitter 'amazing' but overvalued: Analyst

Brian Wieser of Pivotal Research discusses the social media stock. Twitter stock has gotten too expensive, despite the company's darling status on Wall Street, Brian Wieser of Pivotal Research Group said Thursday. "First of all, let me say Twitter is an amazing company—fantastic ...

Is TV Stronger Than Ever, or Becoming Obsolete?

In the article “ Amid Media Upheavals, Television Holds Sway ” the advertising reporter and columnist Stuart Elliot writes: “It is really encapsulated in a Churchill paraphrase: Television is the worst form of advertising, except all those others that have been tried,” said Brian Wieser...

GM Ditches Facebook Ads Ahead of IPO, Rest of Auto Industry Stands By

building brands)," Brian Wieser, senior research analyst for Pivotal Research Group wrote Wednesday. GM was one of the largest paid advertisers on Menlo Park, Calif.-based Facebook, but the company now plans to phase out its paid advertisements on the site by midsummer. The announcement ...

Facebook shares fall on $19-billion WhatsApp deal

“Worldwide smartphone adoption is expected to reach 5 billion users over the next several years and WhatsApp, as the current global leader in mobile messaging, is quickly becoming a core application on mobile.” But Pivotal Research Group analyst Brian Wieser downgraded Facebook to a ...

Twitter prices above range to raise at least $1.8 billion

Brian Wieser, an analyst at Pivotal Research Group who valued Twitter this week at $29 a share, said the stock appears to have strong institutional investor support and could easily close over $30 a share on its first day. But he warned that trading could be volatile, given that Wall ...

Entertainment business IPOs started and stalled

Brian Wieser, a senior analyst with Pivotal Research Group, said that market conditions generally make it an appropriate time for companies to consider an IPO. "The markets are pretty robust right now, and the equity markets have held up through most of this year," said Wieser...

Facebook sketches out IPO-mess defence; CTO departs

"It's certainly a negative when so soon after the company has gone public that key people leave," said Pivotal Research Group analyst Brian Wieser. But he said such post-IPO departures are not surprising, as executives whose equity shares in the company have vested, cash out and move on. ...

MediaPost Publications Wieser Goes From Ad Industry's Chief Economist To Its Chief Cheerleader,...

... business, calling its “durability under-appreciated.” That analyst should know -- before joining Wall Street’s Pivotal Research Group as the lead ad industry analyst, he was the head of global forecasting at Interpublic’s Magna unit, and Madison Avenue’s de facto chief economist: Brian Wieser...

MediaPost Publications Analyst Blasts Facebook 'TV Reach', Video Pricing News: Implies It's In Cahoo...

In a report sent to investors late Thursday, Pivotal Research Group analyst Brian Wieser said it “overstates the opportunity on hand for Facebook.” “Headlines this week trumpeted a new study produced by Nielsen and commissioned by Facebook, which indicates they are ‘capable of delivering ...

Yahoo Names New Interim CEO, Board Chairman : NPR

" Brian Wieser, a senior analyst at Pivotal Research, said he believes Thompson's ouster will be a positive move, removing an overhanging distraction and adding board members with new perspectives. Wieser said employees he'd talked to believed Thompson was showing a lack of ...

MediaPost Publications Report Reveals Gross Disparity In Online Video Ratings, Implies Overstatement...

The analysis released this morning by Pivotal Research Group's Brian Wieser shows audience estimates produced by comScore, the current Madison Avenue standard, to be about three times higher than those being produced by challenger Nielsen. “In our view, these buyers tend to rely on ...

MediaPost Publications Report: 2014 Looking Like A Better Year For Ad Industry Growth 01/20/2014

That’s according to the latest projection from Pivotal Research analyst Brian Wieser. In a report issued Jan. 17, Wieser wrote that the projected 5% growth level is based upon the median rate of expansion for the global advertising economy as predicted by three widely recognized ...

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