Brian Wieser
Sr. Research Analyst at Pivotal
Is TV Stronger Than Ever, or Becoming Obsolete?
In the article “ Amid Media Upheavals, Television Holds Sway ” the advertising reporter and columnist Stuart Elliot writes: “It is really encapsulated in a Churchill paraphrase: Television is the worst form of advertising, except all those others that have been tried,” said Brian Wieser... Read more »
GM Ditches Facebook Ads Ahead of IPO, Rest of Auto Industry Stands By
building brands)," Brian Wieser, senior research analyst for Pivotal Research Group wrote Wednesday. GM was one of the largest paid advertisers on Menlo Park, Calif.-based Facebook, but the company now plans to phase out its paid advertisements on the site by midsummer. The announcement ... Read more »
Yahoo buying Tumblr for $1.1 billion, vows not to screw it up
It's on the outer bands of M&A." Yahoo could quickly boost Tumblr's revenue by combining the website with its own sales force, said Pivotal Research Group analyst Brian Wieser. But loading Tumblr up with banner ads risks alienating its users and probably wouldn't provide a significant ... Read more »
Analysis: Google+ struggles to attract brands, some neglect to update
While Google+ does not feature any ads now, Pivotal Research Group analyst Brian Wieser said attracting major brands could be the first step to an important, high-margin revenue source. New ad space inside Google-owned websites is particularly valuable because it doesn't need to share ... Read more »
Facebook stock avoids steep drop as Street rethinks results
Pivotal Research Group analyst Brian Wieser upgraded Facebook to a "buy" rating on Thursday, calling Wall Street's reaction to the results "downright dazed. " The stock market incorrectly interpreted Facebook's "mobile revenue figures as a negative when in fact they are part of a story ... Read more »
UPDATE 2-Britain's Pace approaches Google over Motorola Home
"It's a fine business, it's just not core to Google," said Pivotal Research Group analyst Brian Wieser. Motorola and Cisco Systems Inc's Scientific Atlanta dominate the U.S. market for cable television set-top boxes and for the back-end infrastructure that manages the transmission of ... Read more »
Facebook Gains Even as More Shares Become Available
“Fundamentally, people who look at the company see a lot of catalyst,” said Brian Wieser, an analyst with Pivotal Research in New York, who is bullish on the company. He added that Facebook had delivered promising third-quarter earnings last month. That was the last time Wall Street ... Read more »
Google results, filed by mistake, miss; shares dive
"It was just too rapid a deceleration," said Pivotal Research Group analyst Brian Wieser who said that the results pointed to a weakening online advertising environment that would affect many ad-based Internet companies. "Many of the same underlying trends drive Facebook advertising," ... Read more »
Analysts sour on Facebook after Zynga's downbeat outlook
Brian Wieser at Pivotal Research Group cut his 2013 price target for Facebook's stock to $28, down from $32. Wieser's pessimism was contained, and he noted that Facebook "has been diversifying away from relying on Zynga for payments revenue. " But Zynga's news was still bad enough ... Read more »
Google shares hit record high, find favor on Street
"The markets have to come to appreciate that Google's been making money hand over fist all this time," said Brian Wieser, an analyst at Pivotal Research Group. Google's lucrative search advertising business, as well as its efforts expanding into display and mobile advertising, have ... Read more »
Facebook rules out share sale to cover tax bill
Allowing employees to sell sooner could win Facebook some points from staff who have been unable to cash out any equity as the stock has steadily declined even as other insiders and early investors have sold, said Pivotal Research Group analyst Brian Wieser. And the move could help make ... Read more »
Facebook sketches out IPO-mess defence; CTO departs
"It's certainly a negative when so soon after the company has gone public that key people leave," said Pivotal Research Group analyst Brian Wieser. But he said such post-IPO departures are not surprising, as executives whose equity shares in the company have vested, cash out and move on. ... Read more »
Facebook plunges 18% below IPO price
"It's very promising, of course, but it's not a proven model," said Brian Wieser, an analyst for Pivotal Research Group who rates Facebook a "sell" with a price target of $30 per share. Going forward, Wieser said that Facebook will have to "evolve" its advertising platform to ... Read more »
MediaPost Publications Wieser Goes From Ad Industry's Chief Economist To Its Chief Cheerleader,...
... business, calling its “durability under-appreciated.” That analyst should know -- before joining Wall Street’s Pivotal Research Group as the lead ad industry analyst, he was the head of global forecasting at Interpublic’s Magna unit, and Madison Avenue’s de facto chief economist: Brian Wieser... Read more »
Facebook balances monetizing, popularity
"It's not a nonprofit," said Brian Wieser, an analyst at Pivotal Research Group. "They are looking for lots of ways to make money. You have to expect they'll want to try hundreds of things. " Wieser said Facebook could sell video ads, a market that will reach more than $8 billion ... Read more »
Political Ad Spending For US Presidential Election To Reach $2.9B
Local television ad spending skyrocketed in the second quarter of 2012, largely due to astronomical spending by political campaigns which is expected to reach $2.9 billion by the end of the year, according to a note by Pivotal Research Group analyst Brian Wieser published Wednesday... Read more »
Yahoo Names New Interim CEO, Board Chairman : NPR
" Brian Wieser, a senior analyst at Pivotal Research, said he believes Thompson's ouster will be a positive move, removing an overhanging distraction and adding board members with new perspectives. Wieser said employees he'd talked to believed Thompson was showing a lack of ... Read more »
MediaPost Publications 2012 Proves Slow Growth Year For Ad Companies 03/05/2013
Collective organic revenue growth for the holding companies (Omnicom, Interpublic, Publicis Groupe, WPP and Havas) amounted to just 1.6% in the fourth quarter, according to a new report from Pivotal Research Group’s Brian Wieser. That was down from 4.2%, 3.1% and 2% in the first, second ... Read more »
MediaPost Publications The Long And Short Of Yahoo And Google: Wall Street Flips Ratings For Interne...
“We are downgrading Google to HOLD,” influential Pivotal Research Group analyst Brian Wieser wrote in an updated outlook that downgraded Google’s shares from a “BUY” rating. “The stock has risen close enough to our $820 target, and held in the high $700s following an overly positive ... Read more »
MediaPost Publications Facebook's Mobile Gains Will Be Costly 01/14/2013
But Brian Wieser, senior analyst at Pivotal Research Group, warns in a research note that the mobile ad gains will come at a price over time: higher costs incurred in mobile campaigns compared to those on the desktop. He estimates that mobile monetization and other costs of increasing ... Read more »
