James Beser
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James Beser

Google's new advert charge: pay what they see

" James Beser, Group Product Manager at Google, wrote in a blog post, "Making viewability a basis for buying, selling and measuring media can help transform the digital marketplace. With access to more meaningful metrics, brand advertisers can unleash their most creative campaigns...

Google alters view on advert charges

“Even the jingliest, jolliest ad of the season can’t work its magic unless it gets seen,” James Beser, Google’s group product manager, said yesterday. “You can now choose to pay for only those impressions where your ad has a chance to be seen.” Users will be seen endorsing a company’s ...

Google Display Network Adds Viewability-Only Selection

"We've been making a number of investments to make digital work for brands [including introducing new ad formats and developing] partnerships like the upfront deals we've been signing with MediaVest, Digitas and Razorfish," said James Beser, Google’s group product manager. "Brand ...

Google rolls out viewability-based ad trading across display ad network

In a blog post Google’s group product manager James Beser said the move is the latest step in a string of investments it has made in the last year to incorporate viewability into its products. “Making viewability a basis for buying, selling and measuring media can help transform the ...

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