Jennifer Grozdanoff

Jennifer Grozdanoff

Coke's Super Bowl Ad Shows the Risks of Going Total Market | The Big Tent - Advertising Age

The Coca-Cola Company - " said Lauventria Robinson, Coca-Cola's VP-multicultural marketing for North America, at last year's ANA Multicultural Marketing and Diversity Conference. Accordingly, her company took a bold step last Sunday into total-marketing territory. An effective total-market strategy is difficult ...

Lauventria Robinson

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Lauventria Robinson

Ford fills Fusion Energi with plantbottle | The Chronicle Herald

The Coca-Cola Company - Scott Vitters, general manager of plantbottle packaging at Coca-Cola, tells us that using plantbottle technology first for Dasani was a natural fit, using natural plant sugars to produce the packaging for clean water. By 2020, Coca-Cola plans on making all their plastic bottles for all ...

Scott Vitters

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Scott Vitters

WaterAid joins forces with The Coca-Cola Africa Foundation to bring safe drinking... -- NEW YORK, A...

The Coca-Cola Company - "Through our Replenish Africa Initiative (RAIN), we are committed to helping provide sustained safe water access to 2 million people in Africa by 2015," said William Asiko, president, The Coca-Cola Africa Foundation. "The partnership with WaterAid supports our RAIN goal and enables us to ...

William Asiko

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William Asiko

MWC 2013: Coca-Cola Company to use Nokia Lumia smartphones | Mobile content industry news | Mobile E...

The Coca-Cola Company - "Our collaboration with Nokia and Microsoft enables us to utilise our sales automation and market execution tools on two very progressive platforms," said Javier Polit, chief information officer of the Bottling Investments Group, The Coca-Cola Company. "We will be able to activate our ...

Javier Polit

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Javier Polit

Coca-Cola to address obesity for first time in ads - News9.com - Oklahoma City, OK - News, Weather,...

The Coca-Cola Company - Instead, the idea is to raise awareness about lower-calorie drinks and what it plans to do in coming months, said Stuart Kronauge, general manager of sparkling beverages for Coca-Cola North America. "There's an important conversation going on about obesity out there, and we want to be a ...

Stuart Kronauge

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Stuart Kronauge

Beverage makers create ways to avoid buying bottles, cans | Star Tribune

The Coca-Cola Company - "It's a mega trend we've seen," said Charles Torrey, vice president of marketing for Coca-Cola's Minute Maid unit, which this week introduced liquid drops that people make juice drinks on the go. "Consumers want things personalized to their own tastes. " Drinks that come in bottles and ...

Charles Torrey

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Charles Torrey

The Coca-Cola Company Announces World Economic Forum - Taiwan News Online

"This process accelerated knowledge transfer amongst the community, with many Shapers sharing expertise and ideas globally, truly leveraging the collective wisdom of the group," said Elaine Bowers Coventry of The Coca-Cola Company who created the grant challenge. "It also helped us to ...

Elaine Bowers Coventry

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Elaine Bowers Coventry

MultiScreen Summit Examines Consumer Journey Across Screens and Advertisers "Return on Engagement" -...

Early speakers include: Kim Siler, Mobile Brand Strategy - Global Interactive Marketing, The Coca-Cola Company Jessica Rotnicki, Vice President North America E/M-Commerce, Estee Lauder Company Jonathan Perelman, VP of Agency Strategy and Industry Development, BuzzFeed Robert John Davis...

Kim Siler

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Kim Siler

Coke to defend safety of aspartame in new ad | wusa9.com

The Coca-Cola Company - Caren Pasquale Seckler, vice president of social commitment at Coca-Cola, said the goal is to clear up the confusion around diet sweeteners. She said the company will gauge the response in Atlanta and Chicago before expanding the push. "This is a beginning and it's a learning process...

Caren Pasquale Seckler

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Caren Pasquale Seckler

Universal Parks & Resorts And The Coca-Cola Company Enter Into New Ten-Year Marketing Partnership In...

The Coca-Cola Company - "We are very happy to continue to refresh guests with a variety of delicious and refreshing Coca-Cola products at Universal Parks and Resorts," said Stefanie Miller, Group Vice President of Strategic Partnership Marketing, Coca-Cola Refreshments. "We look forward to leveraging our ...

Stefanie Miller

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Stefanie Miller

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