Jodie Sangster
CEO at ADMA
Research Finds Australians Adopt Content Marketing More than North American & UK Peers
"The research clearly shows that content marketing is an important component of data-driven marketing," says Jodie Sangster, Chief Executive Officer of ADMA. "Even though the concept of content marketing has been around for a while, marketers are just starting to understand the ... Read more »
CMI and ADMA to Launch Content Marketing World Event in Sydney CLEVELAND and SYDNEY, Aug. 28, 20
"Content marketing has proven itself to be an extremely powerful way to engage with customers and prospects" said ADMA's Jodie Sangster. "The focus on this type of marketing will grow exponentially over the coming years as organisations will increasingly need to deliver personalised... Read more »
Jodie Sangster commences as CEO of the Australian Direct ...
June 28, 2011 – Jodie Sangster commences as CEO of the Australian Direct Marketing Association ( ADMA ) on July 1, 2011. In her new role Sangster will focus on ensuring the Association represents and supports the rapidly evolving marketing community. “All marketing is now direct and is ... Read more »
Google Glass privacy skirmish kicks off
However, ADMA CEO Jodie Sangster told B&T that the privacy commissioners’ scaremongering is jumping the gun, given the product is still at the final stages of development. “I think it's a little early in the piece to raising concerns to this level, but I guess this is what often happens ... Read more »
Marketers struggling with content piece of the puzzle
ADMA CEO Jodie Sangster added that the roundtable was designed to determine and address some of the key issues facing today’s content marketers. "We started to review some of the big issues and the white paper that came out of the day will provide a framework within which to tackle ... Read more »
ADMA to run session advising businesses on new Privacy Act
ADMA CEO Jodie Sangster will present on: · what it will mean for prospect marketing. “Changes to the Privacy Act will come into effect March 2014, meaning businesses need to act now to understand how they will be affected in terms of their customer and prospective customer data ... Read more »
Mixed reaction to improved privacy protection
The Association for Data-driven Marketing & Advertising (ADMA)'s CEO Jodie Sangster also welcomed the amendments but said she was "disappointed" that the opportunity to create a model privacy framework for the digital era had been missed. "The government, opposition and parliamentary ... Read more »
ADMA announces 6 new board appointments
Jodie Sangster (left), chief executive officer of the Association for data-driven marketing and advertising (ADMA), has announced the appointment of six new members to the ADMA Board of Directors. The newly appointed board members are: Also new to the ADMA Board are the following state ... Read more »
ADMA sets up Big Data Taskforce to promote industry best practice + create positive outcomes
Says Jodie Sangster (pictured), ADMA CEO: "The main objective of the taskforce is to de-mystify big data and to ensure the taskforce establishes and promotes industry best practice around the use of big data. " The Big Data Taskforce will develop resources that demonstrate how big data ... Read more »
Naked Comms takes out ADMA Grand Prix for 'Steal Banksy' campaign for Art Series Hotels
Says Jodie Sangster, ADMA CEO: "Mark is outstanding and known for his game-changing strategies, for his progressive thinking outside the square and for the rigour and structure he puts into campaigns. He pushes the envelope in marketing. He has worked for two of the biggest brands in ... Read more »
ADMA drives data and privacy lead with the appointment of David Simon to new role
ADMA CEO Jodie Sangster (pictured left) said Simon's appointment responds to a "clear and rapid" shift towards data-driven marketing and advertising. Says Sangster: "All future marketing and advertising will be driven by data-insights, but there is often a knowledge gap between ... Read more »
ADMA Awards
Jodie Sangster, ADMA CEO said that more than 500 submissions are expected. "The ADMA Gala Dinner always provides a fun and exciting environment in which our industry gathers to celebrate 'work that works' across a variety of mediums," she said. She added that the ADMA Gala Dinner and ... Read more »
United Airlines MD of world's biggest loyalty program headlines Data Day in Melbourne on Tues, May...
Says Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising: "We're thrilled to have Mark at the head of an outstanding roster of speakers in Melbourne and Sydney. It's a rare opportunity for Australian marketers to have a direct dialogue with a global data ... Read more »
McDonald's Canada marketing chief joins ADMA roster
ADMA CEO Jodie Sangster said: “’Our Food. Your Questions’ demonstrates the new age of marketing where customers want a real, honest conversation with companies and brands. “McDonald’s Canada has shown that it’s possible to use social media and other channels to change a negative into a ... Read more »
ADMA NSW branch set to hold tasting and trivia night on Thursday, April 18 at the Paragon Hotel
Says Jodie Sangster, ADMA CEO: "This is where all of the Sydney marketing and advertising industry can come together to prove it's what you know, not who you know. "The trivia night is a great opportunity to have some fun, compete for prizes and bragging rights. It will be interesting to ... Read more »
Rovio brand boss catapulting in for ADMA event
Beam Spirits’ regional marketing director James Sykes will also be appearing at the event in August, and will be interviewed by ADMA CEO Jodie Sangster on how he uses his learnings from other markets in Australia and how to love the gap between what your business needs and the market can ... Read more »
Google wins landmark advertising case in Australia
Jodie Sangster, chief executive of ADMA, welcomed the more The High Court has handed down a decision in the ongoing case between Google and the Australian Competition and Consumer Commission, saying the search engine giant is not responsible for displaying misleading ads made by a third ... Read more »
ADMA calls for speakers for 2013 event
Our event features the very best international and local case studies, delivered by thought leaders,” said Jodie Sangster, ADMA CEO. “Forum is an opportunity for overseas and local experts to be part of the only truly 360° data-driven marketing and advertising event in the region and ... Read more »
ADMA launches call for speakers for Forum 2013 held 7-9 August at Sydney Convention Centre
Says Jodie Sangster (pictured), ADMA CEO: "ADMA is the leading authority on accountable, measurable and customer-centric marketing and advertising. Our event features the very best international and local case studies, delivered by thought leaders. "Forum is an opportunity for overseas ... Read more »
ADMA 30Below Group to launch in Brisbane at The Villager on Thursday, January 31st at 6:30pm
Says Jodie Sangster, ADMA CEO: "It's important that we give something back to our industry's youngest members. They need a forum of their own to network, develop their skills and learn from their peers and industry experts. " In addition to the social aspect, the Brisbane launch party ... Read more »
