John Busby
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John Busby

Which Industry Inspires the Most Swearing?

Researchers scanned anonymized transcripts of conversations for common curse words, starting with comedian George Carlin’s famed “seven dirty words” and adding a few others, says John Busby, a Marchex senior vice president. Americans’ favorite expletive: the f-bomb, he said. Some callers ...

Google Sells Enhanced Campaign Benefits ... But Are SMBs Buying?

John Busby, VP of Marchex Institute, an analytics-focused division of Marchex, took a glass half-full approach to the CPC question. They'll indeed go up as more SMBs will cause more competition across fragmented locales. That bid pressure will in turn boost CPCs (if unified pricing ...

Webcasts next week: Social Media Analytics (Wed) + Pay Per Call Advertising (Thurs)

On Thursday, January 26, John Busby of Marchex and Kirby Winfield of comScore present “ How to Successfully Generate Phone Calls through Mobile Advertising. ” The growth in smart phones has opened up huge opportunities for performance-based pay per call advertising campaigns. Learn more ...

Here Are the Industries We Curse at Most for Bad Customer Service

"Consumers expect great service and easy-to-understand pricing from national and local businesses, and they aren't afraid to voice their displeasure when they don't receive it," says John Busby, a senior vice president at Marchex. "This should be a clear signal to businesses that long ...

Swearing Is Big In Ohio, But Not In Washington

“Ohio’s state slogan used to be ‘The Heart of it All,’” said John Busby, senior vice president of the Marchex Institute. “One could argue this data adds an extra layer of meaning to that phrase.” ...

Marchex, Inc. : Marchex Finds 4 out of 5 Mobile Calls Answered by Auto Dealers and Repair Shops Lead...

"Our findings underscore how very important it is to be available, in person, to answer the phone when calls come in," said John Busby, Vice President of the Marchex Institute, the research arm of Marchex. "The auto industry should think of these conversations as money on the table...

10 Kinds of Customer Service Calls That Drive Customers @!*%ing Nuts

John Busby, senior vice president at the Marchex Institute, concludes that television providers draw the ire of customers for two reasons. He said long hold times are frustrating and some of the cursing the study detected was during those wait times, while other swearing occurred when ...

Marchex Webinar and BIA/Kelsey Webinar Highlights Strategies for Acquiring New Customers with Mobile...

Matt Booth, chief strategy officer and program director at BIA/Kelsey, and John Busby, vice president of the Marchex Institute, will lead the webinar on Wednesday, Sept. 5, 2012, at 1:00 p.m. EDT. A recent BIA/Kelsey report found customer phone calls convert at a rate of up to five times ...

How Rude! People From Ohio Curse More Than Anyone Else

) “Ohio’s state slogan was once ‘The Heart of it All,’” said John Busby, Senior Vice President of the Marchex Institute. “One could argue this data adds an extra layer of meaning to that. The data also found that 66% of conversations involving swearing came from calls placed by men, and ...

The Industries That Make Us Sweariest: We're Talking to You, Satellite and Cable Companies

As Marchex's John Busby notes , We conclude that television providers prompt consumer ire for two reasons. First, long hold times are frustrating and some of the cursing the study detected was during these wait times. Second, consumers don’t appreciate being surprised about price or ...

BIA/Kelsey: Call-Based Ad Market Poised for Explosive Growth, Driven by Mobile Penetration...

The panel features John Busby, vice president, Marchex; Andrew Osis, president, CEO and cofounder, Poynt; Henry Tam Jr., vice president, self service advertising, Millennial Media; and Brian Wong, CEO, kiip. MLM San Francisco boasts a powerful lineup of speakers, including headliners ...

How much do we curse at people on the phone?

John Busby, a Marchex senior vice president, said consumers in the Cowboy State didn’t curse a blue streak. But they weren’t entirely clean either. “Wyoming ranked in the middle in terms of likely to curse when calling a business,” he said. “We ranked every state in terms of ...

Phone Leads for Local Businesses: The Unsexy Cousin of the Click

“Examples are helping a group of hundreds of auto service shops understand how to better close consumer appointments,” Marchex SVP John Busby told me, “or letting a national home-services brand know which products consumers are calling about; and helping a national travel company ...

Marchex Report Finds Corporations with Local Branches Likely Lose Billions Each Year in Digital Ad S...

But this approach doesn’t work when you’re dealing with a constantly evolving and fragmented landscape,” said John Busby, Senior Vice President of the Marchex Institute and author of the report. “That’s why advertising coordination is key. It drives down marketing costs and equitably ...

Report: Brands Can Save Big by Centralizing Local Marketing

For brands, the economic impact of coordinating local marketing efforts at national level comes from two existing inefficiencies, says John Busby, VP of Marchex Institute, the call tracking company’s research wing: “When local marketing solutions are sold to [small and medium-sized ...

Trending: Where the Potty Mouths Live

“When identifying curse words, we were encyclopedic in our search,” said Marchex Vice President John Busby, who performed the analysis. “We tried to find as many as we could, though A, F and S comprised most of what was said.” But before you get out the bar soap in preparation to sud up ...

Ohio leads U.S. in foul mouths

“I was surprised by the results,” said John Busby, senior vice president of the Marchex Institute. He’s a transplanted Midwesterner whose siblings attended Ohio colleges. He expected potty mouths to come from the East Coast, but those $#@%s were no match for Ohio’s tongues of fury. ...

Mobile’s role in lead generation grows as conversions blow past 25pc

“Mobile is becoming increasingly important for lead generation as consumers turn more and more to their mobile phones to search for services and view a greater share of media,” said John Busby, senior vice president of the Marchex Institute, Seattle, WA. “It’s also changing. “Consumers ...

Are mobile display ads overpriced? – Text Message Marketing Made Easy!

The findings say that marketers should insist on paying for performance campaigns on mobile display differently, said John Busby, vice president of Marchex Institute, Seattle, WA. Per-impression and per-click pricing simply doesnt seem to work for marketers, he said. Instead, marketers ...

31 Reasons You Should Be At Pubcon New Orleans 2014 On March 17 – 20

... led by Jeff Lancaster, chief executive at Catalyst Canada, and John Busby, senior vice president at Marchex, and a session entitled “ International Search and Destination SEO ” featuring ...

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