John Costello
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John Costello

Marketers say '...no way out but change'

John Costello, the president for global marketing and innovation at the Dunkin' Brands Group, advocated providing consumers with "a real clear point of product differentiation" by declaring, "Differentiate or die. " Stephen Quinn, the executive vice-president and chief marketing officer ...

Carol Austin Appointed Vice President Of Marketing For Baskin-Robbins

... Carol Austin Vice President of Marketing for Baskin-Robbins U.S. & Canada, replacing Dan Wheeler, who has been appointed Vice President, New Products and Innovation for Dunkin' Donuts U.S. Austin will report directly to John Costello, President, Global Marketing and Innovation for Dunkin' Brands...

Dunkin' Donuts Unveils New Restaurant Design CANTON, Mass., June 17, 2013 /PRNewswire/ --

According to John Costello, President, Global Marketing and Innovation at Dunkin' Brands, the new design reinforces Dunkin' Donuts' position as the brand best meeting customers' changing needs and expectations for more all-day options. "In our highly competitive industry, innovation is ...

Dunkin' Brands Group Management Discusses Q4 2012 Results

Additionally, Dunkin' Brands Chief Global Marketing and Innovation Officer, John Costello is here and he will be available for questions during the Q&A at this -- at the end of the call. Today's call is being webcast live and recorded for replay. Before I turn the call over to Nigel, I'd ...

MMA Assembles a Coalition of Global Brand Leaders to Form the Executive...

... Managing Director and Head of North America Marketing, Citi John Costello, Chief Global Marketing and Innovation Officer, Dunkin' Brands Tom Daly, Group Director, Global Connections...

Dunkin' aims at China with pork donuts, LeBron James

John Costello, chief global marketing and innovation officer, told Reuters that Dunkin' Brands is also developing milk tea and bagels with pork floss topping to cater to tastes in China. "While we compete in very competitive markets, I think the key is to focus on the consumer, to ...

Baskin-Robbins Announces Agreement to Greatly Expand Presence in Mexico

" To commemorate the opening of Baskin-Robbins' new locations in Mexico, Nigel Travis, Chief Executive Officer of Dunkin' Brands, and John Costello, Chief Global Marketing and Innovation Officer of Dunkin' Brands, have traveled to Mexico to take part in the grand opening festivities. ...

Dunkin' Donuts Welcomes Spring Warmth with Cool New Iced Coffee Flavors

"With temperatures heating up across the country just in time for the first day of spring, many of our guests are celebrating with a refreshing iced coffee," said John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands. "With the addition of our limited time only ...

Dunkin' Donuts Brews a Sweet Offer for AARP Members CANTON, Mass., March 1, 2012 /PRNewswire/ --

According to John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands, "AARP is one of the largest and most respected nonprofit organizations in the country. As America's coffee and donut leader, we are pleased to help make any time of day a little sweeter for ...

The ADVERTISING Club of New York Presents 2014 Media:NOW Conference

Media:NOW will open with a brand Q and will conclude with a Q&A with Nadine McHugh, VP of Global Integrated Media Communications, Colgate-Palmolive, conducted ...

Dunkin' Donuts Tees Up New Iced Green Tea And Iced Tea Flavors CANTON, Mass., April 3, 2014 /PRN

"Our freshly brewed Iced Tea has become a favorite choice with our guests for fresh and flavorful refreshment that perfectly complements our all-day snacks and bakery sandwiches," said John Costello, President, Global Marketing and Innovation at Dunkin' Brands. "We're excited to now ...

Baskin-Robbins Celebrates The Start Of The Summer Movie And Ice Cream Seasons...

"We are excited to help bring the buzz and excitement of The Amazing Spider-Man 2 to Baskin-Robbins guests nationwide through our collaboration with Sony Pictures," said John Costello, President, Global Marketing and Innovation, Dunkin' Brands. "It's a great way to kick off the summer ...

Dunkin' Donuts Asks Fans To Help Name A New Donut Inspired By... CANTON, Mass., March 19, 2014 /

According to John Costello, President, Global Marketing and Innovation for Dunkin' Brands, "Liverpool Football Club is one of the most storied and successful clubs in England, with a tremendous following all throughout the world. As soccer's popularity in the U.S. continues to ...

Brunch On The Go: Dunkin' Donuts Introduces Eggs Benedict Breakfast Sandwich

Our new Eggs Benedict Breakfast Sandwich is a perfect example of how we are able to put a unique spin on a classic dish to deliver an exciting new option for our busy, on-the-go guests," said John Costello, Dunkin' Brands' President, Global Marketing and Innovation. "We are especially ...

Dunkin' Donuts Launches New National DD Perks® Rewards Loyalty Program

We want to recognize our best guests for their allegiance to our brand by creating a robust loyalty program unsurpassed in QSR," said John Costello, Dunkin' Brands President, Global Marketing and Innovation. "Following the very successful launch of our Dunkin' Mobile App, our enhanced DD ...

Dunkin' Donuts Partners With WhiteWave Foods To Introduce New Dunkin' Donuts Coffee Creamers At Groc...

According to John Costello, Dunkin' Brands' President, Global Marketing and Innovation, Dunkin' Donuts Coffee Creamers provide an opportunity to reinforce Dunkin' Donuts' coffee excellence to both existing guests and new customers by bringing the brand to a category that is highly ...

Dunkin' Brands Announces Global Marketing Partnership With Liverpool Football Club

"With 18 English league titles and five European Cups, Liverpool FC is one of the world's most renowned football clubs, so we're very excited to partner with them as we continue to grow our two winning brands, Dunkin' Donuts and Baskin-Robbins, around the world," said John Costello...

Putting The Tea In Sweepstakes: Dunkin' Donuts Celebrates National Hot Tea Month

For National Hot Tea Month, we look forward to celebrating our tea in a fun and engaging way through our special Twitter sweepstakes," said John Costello, President, Global Marketing and Innovation at Dunkin' Brands. To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or ...

New Year, New Better-For-You Menu Items At Dunkin' Donuts CANTON, Mass., Jan. 6, 2014 /PRNewswir

"We know that our guests are increasingly health-conscious, and are looking for a full selection of choices that satisfy their hunger and fit into their lifestyle," said John Costello, President, Global Marketing and Innovation at Dunkin' Brands. "Ever since we launched our DDSMART menu ...

MediaPost Publications Listen Up! CMOs Are Doing Just That 11/21/2013

This means putting good marketing people on the ground in markets around the world, and more importantly, helping engineers and other business teams understand that marketing skills can be added to their jobs, too.” John Costello, president, global marketing and innovation, Dunkin' ...

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