John Princiotta
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John Princiotta

Sweeps mailer wins with data

Direct marketer Publishers Clearing House combines online and offline data, including e-mail information, for a multichannel customer approach ... "Many people still think of Publishers Clearing House as primarily magazines," says John Princiotta, SVP of marketing at PCH. ...

Press Coverage 2008 May Luncheon

John Princiotta, senior vice president for marketing at Publishers Clearing House, spoke about the latest print technologies that are database driven. ... He acknowledged PCH's understanding of the power of personalized promotions. ...

Alliant Cooperative Data Solutions : News Room

Increasing demand for predictive segmentation spurs growth... view ... The award was presented to Alliant by John Princiotta, Senior Vice President, Publishers Clearing House, a client of Alliant. ...

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