Justine Sacco
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Justine Sacco

Opinion: Justine Sacco case shows how Twitter can kill your career

We saw that this weekend when Justine Sacco -- who at that time was a PR executive -- tweeted shortly before her 12-hour flight to South Africa on Friday: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white! " Those 64 characters tweeted by Sacco resulted in her now ...

A Twitter Message About AIDS, Africa and Race

The message, from the account of Justine Sacco, the communications director for InterActiveCorp, better known as IAC, read: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” IAC is the corporate parent of more than three dozen companies, including Match.com, The Daily ...

Why We Should All Fear The Righteous Online Mob

| Franck Prevel via Getty Images Justine Sacco ought to be tortured, shot and raped, preferably by someone with HIV, for what she said on Twitter -- at least according to a disturbing number of social media users. Such suggestions were depressingly common in the week after Sacco...

How to tweet about Africa: the lessons of Justine Sacco, race and sarcasm

Justine Sacco must be spending time at her father's house in Cape Town, desperately wishing for a time machine. The communications executive for IAC gained worldwide notoriety after she tweeted "Going to Africa. Hope I don't get Aids. Just kidding. I'm white! " before hopping on a 9-hour ...

Justine Sacco And The Self-Inflicted Perils Of Twitter

A few weeks ago, I had a drink with my friend Justine Sacco and we talked about what makes for a good Tweet. Justine is an easy person to like — frank, funny, quick to laugh. To a reporter, she’s the kind of flack who’s all too rare, the kind who doesn’t stop being a person when ...

Justine Sacco, Megyn Kelly and the Humor of White Privilege

Megyn Kelly can get a full night's sleep on Christmas Eve and she has Justine Sacco to thank for it. Just last week, the "politically ambiguous" FOX news reporter Megyn Kelly soaked in a bubble bath of privilege and naiveté when she proclaimed that Jesus of Nazareth and Santa were both ...

Justine Sacco, Fired After Tweet on AIDS in Africa, Issues Apology

Justine Sacco, Fired After Tweet on AIDS in Africa, Issues Apology Justine Sacco, director of corporate communications for IAC, is shown in this photo. The communications director fired over a tweet evoking AIDS and race that was sent as she was headed to Africa has now ...

PR exec Justine Sacco’s ‘racist’ tweet inadvertently sparks slew of donations to AIDS charities

IAC’s Chief Communications Director Justine Sacco tweeted, ‘Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!’ on her way to Cape Town Friday. The single tweet has sparked what some are calling ‘rage donations’ to AIDS charities. Justine Sacco, the chief ...

Justine Sacco's Nightmare Before Christmas, Twitter-Version

While Justine Sacco was on an international flight, the Internet discovered these tweets. Her landing was a rough one. On Friday, Justine Sacco, a senior P.R. person for corporate giant IAC, which owns dating sites you’ve likely used as well as media companies, tweeted, “Going to ...

The Saga of Justine Sacco, Twitter's Accidental Racist

The Saga of Justine Sacco, Twitter's Accidental Racist Yesterday, a white person tweeted something horrible. We tend to do that, but this time there was a catch: this white person — Justine Sacco, the global head of communications for the Barry Diller-led firm IAC — was on a ...

Justine Sacco and the tweet heard around the world when public shaming metastasizes into an angry

A single tweet by Justine Sacco created a Twitter firestorm on the weekend, and resulted in her getting death threats and losing her job. When does our ability to respond instantly to bad behavior become its own form of negative behavior? If you weren’t part of it while it was happening ...

Justine Sacco Apologizes for Message That United Twitter Against Racism

Before the weekend, Justine Sacco was a simple communications director in New York. Now, she’s famous all over the world because of a message she sent on Twitter, making it obvious that social media really is a global tool. The now-former employee of IAC wrote a racist tweet before ...

PR executive Justine Sacco loses job after #HasJustineLandedYet Twitter storm over racist Aids ‘jok...

Please read our Legal Terms & Policies Justine Sacco, a PR executive who found herself at the centre of a Twitter firestorm after posting a racist “joke”, has lost her job as a result of the scandal. The now-former director of corporate communications at media company IAC was about to ...

IAC Confirms Firing of PR Exec Justine Sacco

Internet company IAC has fired Justine Sacco, its senior director of corporate communications, after she posted an offensive tweet on Friday night “The offensive comment does not reflect the views and values of IAC,” a company spokesperson told Mashable on Saturday. “We take this issue ...

PR director tweets racist remark on way to Africa

This tweet from InterActiveCorp's Senior Director of Corporate Communications Justine Sacco went viral Friday while Sacco was on a flight to Africa. Justine Sacco tweeted 'Going to Africa. Hope I don't get AIDS. Just kidding. I'm white! ' Sacco is a PR director for ...

PR executive Justine Sacco's insensitive tweet goes global

An insensitive tweet from Justine Sacco, a communications executive for Barry Diller's IAC, led to a huge backlash. (Screen Grab / December 21, 2013) A communications executive for media mogul Barry Diller went from relative obscurity to global pariah after an insensitive tweet about ...

Justine Sacco’s epic-size Twitter fail: Take note, kids

A white woman by the name of Justine Sacco has been made an example of by the public judge and jury via social media, proving 140 characters is more than enough space in which to type an offensive combination of words that can result in worldwide ire and loss of employment. Don’t know ...

Fired PR executive apologizes for AIDS in Africa tweet

Justine Sacco, who was subsequently fired from the prominent New York-based Internet media company IAC/InterActive Corp after the tweet created a firestorm on social media, issued a statement of remorse on Sunday to ABC News and South Africa's The Star newspaper. "Words cannot express ...

NYC PR executive loses job after Twitter post about AIDS in Africa

" Justine Sacco, who was IAC's corporate communications director, wrote in a message on Twitter on Friday, shortly before taking a flight. The Twitter account has since been deleted, though not before the message was widely circulated online. IAC, which had earlier condemned the message...

Top PR executive under fire for sending racist tweet before flying to Africa

The Independent | Dec 22, 2013, 10.42 AM IST The tweet, sent from the account of Justine Sacco, read: “Going to Africa. Hope I don't get AIDS. Just kidding. I’m white!” A top PR executive has sparked outrage after she reportedly sent a racist tweet shortly before boarding a plane to ...

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