Kyle Wong

Kyle Wong

is Co-Founder and Co-CEO at myCollegeSTAT.

Your Face Here: Pixlee Posts Your Tagged Photos to Big Brands' Website

Kyle Wong is the cofounder and CEO of Pixlee, a tech company that leverages the trove of visual brand endorsements available on the web today. The startup is capitalizing on the behavior of millions of people, especially millennials, who share hashtagged photos of their favorite teams...

Pixlee wants to get Instagram users recognized for their brand loyalty

Pulling content from hashtags is a fairly basic feature,” says founder Kyle Wong. “We at Pixlee have a completely different philosophy of what brands and consumers want out of visual content. We see user content as the intersection of photos and data, and we combine the two to deliver ...

Stanford's StartX Launches 10 New Startups---The Story in Pictures

Co-founder Kyle Wong says the idea behind Pixlee is to help online brands market themselves using user-generated photos. The company finds and collects photos posted to social and photo-sharing sites and helps companies centralize, filter, and redeploy them. Working with the San ...

Stanford Daily

“User-generated photos are fundamentally changing the way the brands are perceived and Pixlee is going to be at the center of that,” said Pixlee CEO Kyle Wong ’12. “By putting intelligence around these photos we are creating the technology that is going to democratize brands.” Pixlee has ...

Jaguar spotlights Tom Hiddleston, Shakespeare in latest British Villains video

“Today’s consumers spend so much time on social media, that for a brand to run a successful campaign they must find ways to integrate social media and engage customers,” said Kyle Wong, CEO of Pixlee, San Francisco. “UGC is a perfect way to do both,” he said. Mr. Wong is not ...

Ephemerality and micro-innovations to mark digital experience in 2014: Forrester

“Mobile is going to have a huge impact on brands in 2014 because that’s the best way to reach their customers,” said Kyle Wong, CEO of Pixlee, San Francisco. “Mobile is going to play a larger role in a brands direct to consumer and social strategies,” he said. Mr. Wong is not ...

Dolce & Gabbana commemorates 10 years affiliation with AC Milan

Milan relationship into one consumable and unique experience for fans and customers to consume,” said Kyle Wong, CEO of Pixlee, San Francisco. “Both Dolce & Gabbana and A.C. Milan have their own separate brands and Web sites, but creating a separate microsite allows them to create a ...

Neiman Marcus hosts photo contest to mark InCircle loyalty program milestone- Luxury Daily

“Photo contests are a great way to celebrate the customers that you’re trying to reward and retain with a loyalty program,” said Kyle Wong, CEO of Pixlee, San Francisco. “Neiman Marcus’ customers are already taking photos of their experience without being prompted, but a photo contest ...

Barneys and Bergdorf Goodman diverge on Instagram for holiday window reveals

“Bergorf Goodman should be actively liking and commenting on high-quality photos submitted by customers and should look to repurpose some of the photos on its own media channels,” said Kyle Wong, CEO of Pixlee, New York. “Barneys should look to incorporate its community through the use ...

Pixlee nabs $1.5 mln in seed funding, also hires new CMO

“At Pixlee we are revolutionizing the relationship between people and brands,” said Kyle Wong, co-founder and CEO of Pixlee. “We stand at the crossroads of four tectonic shifts: the behavioral change from passive consumer to active consumer, the rapid rise in visual content on social ...

Alfred Dunhill tucks shoppable features into biathlon video

“Dunhill did a good job of not bombarding the consumer with intrusive advertisements throughout the video,” said Kyle Wong, CEO of Pixlee, New York. “However, one of the inconvenient aspects of the video was that I wasn’t sure what was actually shoppable,” he said. Alfred Dunhill has ...

Stanford Daily StartX Demo Day attracts Stanford-connected start-ups, Silicon Valley investors

Kyle Wong ‘12, founder of Pixlee, a platform that helps companies develop marketing using authentic customer photos, said that the San Francisco 49ers worked with Pixlee throughout the entire football season. Most notably, the 49ers used Pixlee to “rally fans for the Super Bowl” by ...

BetaKit » Brand Image Tracking Tool Pixlee Launches With Clients Yamaha & New York Knicks

Pixlee’s CEO Kyle Wong said the company began taking shape when he and his team started thinking about all the untapped user generated photos out on the internet, and the lack of tools to available help businesses who want to connect with these users and their content. “This is part of a ...

Automakers leveraging film to build loyalties, tap new audiences

“The holy grail is obviously for these celebrity endorsements of a brand to be more organic,” said Kyle Wong, CEO of Pixlee, San Francisco. “With platforms like Twitter, Instagram, and Facebook, celebrities share their lives with fans at a more intimate level level than ever before. ...

Jaguar darkens the mood for Super Bowl premier

“While there have been many successful automobile advertisements during Super Bowl, I’m not sure if British Villains are best aligned with American football and mainstream America,”said Kyle Wong, CEO of Pixlee, San Francisco. “With that said, the Super Bowl has over 100 million viewers ...

Lexus promises two fan-inspired vines per hour at Tokyo Motor Show

“Crowdsourcing user input using social media is a great strategy if your customers care about your brand,” said Kyle Wong, CEO of Pixlee, New York. “People love their cars and car brands have some of the most powerful followings which makes this strategy effective,” he said. “For ...

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