Lana Khavinson
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Lana Khavinson

LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media

"We know that for SMBs the greatest challenge is attracting and retaining customers," says Lana Khavinson, a senior product manager at LinkedIn who oversees the company's SMB initiatives. "Here is a really clear indicator of the value that social media is providing to companies that are ...

How To Use LinkedIn to Grow Your Business

Lana Khavinson, Group Product Marketing Manager at LinkedIn, stressed that the first step toward getting good results from LinkedIn is to build out a strong, robust profile for your brand. "Those that are very successful are using personal and company profiles to showcase their brands...

LinkedIn: Small Businesses Becoming More Astute Users of Social Media

LinkedIn group product marketing manager Lana Khavinson says that these are businesses that reported year-over-year revenue increases. 91 percent of SMBs that fit this description state that social media helped them increase awareness. 82 percent indicated that it helped generate new ...

FishbowlNY Newsstand: Your Morning at a Glance

Lana Khavinson (left), senior product marketing manager at LinkedIn, will discuss how you can maximize the platform’s Company Pages to generate leads and drive sales. Register today...

Free Webinar: How to Master LinkedIn Marketing

DURATION: 45min/session PRESENTERS: Lana Khavinson, Senior Product Marketing Manager at LinkedIn and Rebecca Corliss, Inbound Marketing Manager at HubSpot

What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

We connected with LinkedIn senior product marketing manager Lana Khavinson about what business owners can learn from these great pages. Here are takeaways from three of the biggest brands on the list: • Adobe: Focus on the product. The computer software giant uses the "Products and ...

Terra Mobile USA 10 Questions to Ask When Creating Your LinkedIn Company Page

This is your chance to tell potential customers and employees about the number one thing that you want them to know about your business, says Lana Khavinson, senior product marketing manager at LinkedIn. Describe exactly what your company does and what your overall mission is. You can ...

White House Soup of the Day

Lana Khavinson (left), senior product marketing manager at LinkedIn, will discuss how you can maximize the platform’s Company Pages to generate leads and drive sales. Register today...

7 Things Every Marketer Needs to be Doing on LinkedIn ...

Wildfire is hosting a free webinar with two LinkedIn experts, Brian Carter and Lana Khavinson, on August 30th. Attendees will learn the 7 things every marketer needs to be doing on LinkedIn.

Creating Your LinkedIn Company Page: A Marketer’s Checklist

On our recent webinar, LinkedIn’s senior product marketing manager Lana Khavinson shared inside tips on how brands can get the most out of their Company Pages. Check these 10 items off your to-do list as you optimize your LinkedIn Company Page. As one of the first things visitors see on ...

ASI Central

“We know that for SMBs the greatest challenge is attracting and retaining customers,” said Lana Khavinson, a senior product manager at LinkedIn. “Here is a really clear indicator of the value that social media is providing to companies that are rapidly growing.” ...

IFA Digital Marketing & Technology Summit Roundtables

Here’s the info for this year’s Summit: The feature presentation, Innovative Lead Generation for Your Entire Franchise System, includes speakers Christine Merritt, Head of Business Development, Google and Lana Khavinson, Group Product Marketing Manager, LinkedIn. Ken Colburn...

6 Things Small Business Owners Can Do on LinkedIn to Move Their Business Forward

Here is LinkedIn Product Marketing Manager Lana Khavinson ‘s list of 6 things small business owners can do on LinkedIn to move their business forward through the end of the year. Like one post a day that your network has shared that is relevant to what you do or that inspires you. ...

The Power of One: One Thing Small Business Owners Can Do To End the Year on a Perfect Note

By Lana Khavinson

This time of year, every second counts. As you go into pre-holiday turbo drive, worrying about one more thing seems like one too many. But what if that one thing could turn into the biggest opportunity of the year, bring you a new client, or capture the attention of a whole new customer set? ...

How to Get Followers and Sales With Your LinkedIn Company Page

According to Lana Khavinson of LinkedIn: 50% of LinkedIn members are more likely to purchase from a company they engage with on LinkedIn. That’s powerful, and a great reason to create a LinkedIn Company Page and promote it. Here are some other benefits of LinkedIn company pages: Gives ...

How to Create a LinkedIn Company Page That Drives Sales

According to Lana Khavinson of LinkedIn, “Google indexes company pages, which means your page becomes a tool for strengthening your company’s rank in organic search results. The results will also display the first 156 characters of your company description, so be sure to lead with the ...

Linkedin Shares 4 Tips for More Engaging Company Status Updates by Yasmine Mukahal

Lana Khavinson, Sr Product Marketing Manager at LinkedIn, recently released a series of recommendations to help marketers better engage their audience using status updates from the brand Company Page. Check out her tips: People choose to follow brands on social channels for a variety of ...

HootSuite Adds More Features for Managing LinkedIn Company Pages » Village Gamer

“Businesses use LinkedIn Company Pages to share relevant news, industry trends and career opportunities– all of which are key ingredients to standing out from competitors communicating with professionals.” says Lana Khavinson, Senior Product Marketing Manager at LinkedIn. “With a global ...

8 Ways to Get More Leads for Your Business on LinkedIn

Lana Khavinson, senior product marketing manager at LinkedIn, says, “We find that companies get the greatest engagement from morning posts. That said, we are seeing engagement rates increasing in the evening as our mobile and iPad apps keep gaining massive traction. We encourage ...

Learn to Leverage the Marketing Power of LinkedIn

Presenters include Lana Khavinson, Senior Product Marketing Manager at LinkedIn; Brian Carter, author of the new book, “LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn”; and Maya Grinberg (pictured), Social Media Manager, Wildfire...

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