Mark DiPaola
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Mark DiPaola

Mark DiPaola is currently CEO and cofounder of CheckPoints, the award-winning mobile shopping rewards app. Previously, Mark DiPaola founded Vantage ... More »Mark DiPaola is currently CEO and cofounder of CheckPoints, the award-winning mobile shopping rewards app. Previously, Mark DiPaola founded Vantage Media and served as its president for 6 years. Under Mark’s leadership, Vantage ranked #31 in the 2007 Inc. 500, and #1 on the 2007 Deloitte & Touche Fast 50. In February 2007, Mark raised a $70 million Series A funding, the largest first round financing of any company in nearly two years (Dow Jones Venturewire). Mark was named a Ernst & Young Entrepreneur of the Year Finalist, and received the 2009 Award for Excellence in Achievement by a Young Alumnus from his alma mater, UC Berkeley. Mark sits on the board of The Boys and Girls Club of Santa Monica and is an active supporter of Young Entrepreneurs at Haas. He invests in promising technology startups through his venture arm, D3 Ventures.

Surge in Barcode Scanning Lifts CheckPoints to 500,000 Users

In fact, all scanning activity is on the rise and tripled between November and December of last year, says CheckPoints CEO Mark DiPaola. These figures, according to DiPaola, prove the viability of CheckPoints’s approach to mobile shopping and location-based promotions, and put to ...

Marketing Technology CheckPoints entices shoppers to check ...

“Just walk into any store that has products—the electronics store, grocery store or pharmacy—and earn rewards just for checking them out,” says Mark DiPaola, CEO and co-founder of CheckPoints. Shoppers out and about can open the CheckPoints app on their smartphones and the app uses GPS ...

CheckPoints: A Social Shopping App That Will Cost You ...

Co-founder Mark DiPaola calls CheckPoints “the first mobile shopping rewards app that lets consumers own rewards regardless of what store they’re in.” While the aforementioned apps may have been out first, a number are limited in either the number of stores they work in, or the number of ...

inMarket Launches List Bliss: The First Free Shopping List App Designed for...

"The launch of List Bliss is an important milestone for inMarket as it solidifies our lead in the mobile shopper marketing space," said Mark DiPaola, CEO and co-founder of inMarket. "CheckPoints and List Bliss are incredible tools for consumers to save time and make their shopping more ...

Checkpoints Bonus Code : Jessloren for 300 points ...

“Just walk into any store that has products – the electronics store, grocery store, or pharmacy – and earn rewards just for checking them out,” said Mark DiPaola, CEO and cofounder of CheckPoints. ”CheckPoints is the first app to offer consumers rewards just for trying it.” CheckPoints ...

Shopping Rewards App Expands to Android Market

“CheckPoints is the first rewards app to provide mainstream consumers real value,” said Mark DiPaola, CEO and cofounder. “We’ve attracted a dedicated group of young professionals and families that are looking for a way to stretch their budgets further this holiday season. This isn’t a ...

Shortcut-hungry holiday shoppers to whip out smart phones

"We call it a virtual end-cap," said CEO Mark DiPaola of CheckPoints, referring to the shelves at the end of an aisle. His app earns you rewards simply for scanning bar codes on certain items. "Even though the product may be way in the back, we feature it in your phone and make it feel ...

Tyson Foods delivers rewards at POS via shopping app

“CheckPoints allows partner brands to instantly engage consumers through the world of mobile – not while they’re on the couch or in the car, but when they’re in the store with a product in-hand,” said Mark DiPaola, cofounder/CEO of CheckPoints, Venice, CA. “Partner brands can drive foot ...

Mobile shopping startup CheckPoints gets $1M in funding ...

“CheckPoints is a real-world product discovery and connection engine that is quite a bit different from other platforms in the location-based space,” said Mark DiPaola, cofounder/CEO of CheckPoints, Venice, CA. “Foursquare and its brethren are really focused on place, whereas we’re ...

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