Matt Derella
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Matt Derella

Twitter Poaches Former Google Exec Matt Derella As New Director Of Agency Business Development

According to AdAge, Twitter is taking this whole brand thing seriously, as it has hired away a prominent Googler, Matt Derella, to be its new Director of Agency Business Development. This is a huge development for Twitter, which as we’ve pointed out is moving closer and closer to the ...

Twitter Hires Away Google's Agency Relations Chief

AdAge is reporting that Matt Derella, who handled the search engine’s relationship with Publicis, one of the world’s top holding companies by revenue, has signed on to help Twitter build a potentially new revenue generator. For many years, people have been wondering how Twitter will ...

Longtime Googler Russ Laraway, National Media Sales Lead, Joins Twitter

This is the second former Googler the company has nabbed this week, the other being former Google Exec Matt Derella. He has joined Twitter as “Director Of Agency Business Development.” We’ve reached out to Twitter for comment and will let you know if we find out which roll Laraway will ...

Twitter poaches yet another Google executive ahead of IPO

Twitter has a history of hiring Googlers, including sales executive Jennifer Prince, Aliza Knox, Asia-based executive Shailesh Rao and agency relationship manager Matt Derella. The San Francisco-based firm's IPO is highly anticipated, and the company hopes to raise $1 billion by going ...

Twitter Off to a Fast Start in 2013

His hiring comes shortly after the poaching of another major Google employee: Matt Derella. The execution of a great strategy depends on a capable team, and with a resume that includes both Google and Starcom MediaVest, Graham is the perfect addition. Yet Twitter isn’t just adding ...

Marketing Biz: Interactive Tweets, Outbrain Self-Service & Perch

The company has hired a new director of agency business development, former Google exec Matt Derella, who oversaw the company’s relationship with Publicis, the world’s third-largest holding company by revenue. Well Ad Age nails it here. Twitter is making it crystal clear that they want ...

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