Matt Ehrlichman
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Matt Ehrlichman

It's Angie's List meets Pinterest

FORTUNE -- Matt Ehrlichman was between jobs 18 months ago when he and his wife started on that most old-fashioned of projects: building a home. Like many, he found himself frustrated by the challenges of finding good contractors and design inspiration to transform their parcel of land in ...

Porch Offers Detailed Reports About A Home’s Past Improvement Projects To Realtor.com Users

Porch CEO Matt Ehrlichman tells me that home owners will also be able to upload details about their houses. There doesn’t seem to be an opt-out mechanism here, but Ehrlichman argues that any negative information about the house is likely part of the public record already. The ...

Porch.com Scores Big Win With Lowe’s Partnership

Thanks to this partnership, Porch.com CEO Matt Ehrlichman told me, Lowe’s employees will now use Porch.com to recommend local handymen, landscapers, roofers, contractors and other professionals to shoppers. Every day, Ehrlichman said, shoppers ask employees for these kinds of ...

Porch Makes Home Improvement Data Available For 75% Of U.S. Homes, Launches Its Home Improvement Net...

Porch chairman and CEO Matt Ehrlichman told me last week that, for these homes, the company has aggregated data about the cost of projects, dates and photos, as well as who did the work. Unlike Houzz, Porch defines home improvement pretty broadly and includes everything from basic ...

Lowe's Backs Recommendation Site for Home Projects

“Review sites are gamed so often,” Matt Ehrlichman, the chief executive of Porch, said in an interview. Porch has not yet proved that its site can completely avoid the same kind of gaming. There are some interesting twists in the method it uses for its recommendations, however. In ...

Porch.com remodels, eyes big expansion

“Really over the last five months, we’ve gotten over that inflection point where the business is going to work,” said Matt Ehrlichman, the company’s 34-year-old founder and chief executive. Ehrlichman confers with colleagues in the new offices of Porch.com. Photo by John Lok...

Lowe's Partners With Porch For Home-Improvement Matchmaking

"Throughout these stores, there will be signage, kiosks, and most importantly, the Lowe's employees are trained to use Porch," Porch CEO Matt Ehrlichman told Fast Company. Previously, Lowe's customers in search for professional help on a project could only rely on Lowe's for certain ...

Lowe's forms partnership with home professional site Porch

"Porch is about creating that trusted home improvement network," said Matt Ehrlichman, CEO of Seattle-based Porch. "When you have the actual data, you know this particular professional has worked on this home next door, and your neighbor has hired them multiple times. Or we know this ...

Five steps to define your sales funnel

By Matt Ehrlichman

Matt Ehrlichman is the CEO of Porch, where you can get inspired by the best home projects your neighbours have completed, see what any home project will cost, and find the best service professional your neighbors and friends recommend. Previous to Porch, Matt was a founder and CEO ...

Lowe’s Deal Is Power Tool for Startup Porch.com

Porch.com CEO Matt Ehrlichman says talks with Lowe’s began before the company exited its private beta this fall. “We had already gone through the hard work for the better part of a year, organizing and integrating data from 1.5 million professionals with insight into 90 million ...

Seattle startup Porch opens home improvement site

CEO Matt Ehrlichman launched his social home improvement website Porch Tuesday. Seattle startup Porch opened its website to the public Tuesday, giving users nationwide access to what CEO Matt Ehrlichman calls “the first home improvement network.” Ehrlichman had $6.5M in ...

Porch jumps into home improvement space with $6.25 million

The 20-person company has been operating out of the basement of Chief Executive Matt Ehrlichman. Like Zillow Digs and Palo Alto, Calif.-based Houzz, Porch is built around a visual, Pinterest-like social platform where people can create and share photos of home improvement projects. ...

Porch raises $6.25M seed round for ‘smart house porn’

“There are too many disparate places to find information to solve a real problem and we are bringing together those pieces of information,” said CEO and cofounder Matt Ehrlichman in a Q&A. “You may go to Houzz for ideas, Angie’s List to get paid professional recommendations, and the ...

This Seattle startup raised $6.25M in seed money before it even launched

Porch CEO Matt Ehrlichman and his team raised $6.25 million in seed funding ahead of Wednesday's official product launch. Before Porch released a product or even came out of stealth mode, the Seattle startup had raised a $6.25 million seed round. Ehrlichman, a Puget Sound Business ...

A dozen local techies under 40 and what they've accomplished ...

Matt Ehrlichman, Chief Strategy Officer, The Active Network Inc. Age: 32-- Matt Ehrlichman first combined his love of sports and entrepreneurship at an early age, starting a company offering sports camps for kids as a high school freshman.

Home-improvement software company Porch ups investments to $8.2M

The company’s CEO, Matt Ehrlichman, signed the SEC document, which indicates Porch plans to raise as much as $27 million in this round of investments. Ehrlichman, a Puget Sound Business Journal 40-Under-40 alum and serial entrepreneur, has not only sold a startup (Thriva) to a ...

Thriva acquired by The Active Network

Thriva's CEO, Matt Ehrlichman, has joined San Diego-based The Active Network. "Active has displayed rapid growth and unrivaled success as the top content and service provider in the community and lifestyle markets," Ehrlichman said in a statement...

Super Bowl smackdown: corporate edition

) Porch founder and CEO Matt Ehrlichman will be attending the Super Bowl and wrote a blog post on the company web site this week in which he enumerates leadership tips embodied by Seattle coach Pete Carroll. He writes that in building Porch, he "borrowed many of the philosophies that ...

3 Startup Lessons From an NFL Coach

Matt Ehrlichman is the CEO of Porch, where you can get inspired by the best home projects your neighbors have completed, see what any home project will cost, and find the best service professional your neighbors and friends recommend. Previous to Porch, Matt was a founder and CEO ...

Top runner drops Nike, goes with Seattle apparel firm

Porch.com now has cataloged 98 million projects from 1.5 million home-improvement professionals nationwide, said CEO Matt Ehrlichman. The Seattle startup is trying to establish itself in a niche that’s drawn competitors like Palo Alto, Calif.-based Houzz and Seattle-based Zillow. “We ...

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