Michael Burke
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Michael Burke

As the President of appssavvy, Michael is responsible for developing the organization, hiring and managing the team and ensuring that appssavvy will ... More »As the President of appssavvy, Michael is responsible for developing the organization, hiring and managing the team and ensuring that appssavvy will continue to deliver the highest level of solutions to the advertising clients and publishing partners. Michael started his career as as a technology recruiter, learning the fundamental of sales, hiring and customer management. He joined HotJobs.com in 1999, opened the Chicago office and grew with the company until it was purchased by Yahoo in 2001. After 6 years of leading sales teams at Yahoo, in 2007, Michael joined Chris at Freewebs and quickly recognized the opportunities surrounding widgets and applications. Working with traditional brands such as Ford, P&G and Kimberly Clark, Michael proved that the social media revolution was not limited to just teenagers and can be effective for all advertisers. Michael graduated from Boston College with a degree in Marketing.

BII MOBILE INSIGHTS: Is Wearable Technology The Future Of Mobile?

“With mobile it is key that video is not interrupting the experience, but rather complementing it,” according to Michael Burke, cofounder and president of adtivity by appssavvy. Brands need to track a user’s every move inside a mobile video ad to get a grip on how campaigns are ...

appssavvy Finds Mobile Ads with Transition Screens Increase Engagement Nearly 50 Percent

“As an activity-centric platform, our core focus has been reaching audiences at a time they are most receptive to advertising and aligning ad delivery with the user experience,” said Michael Burke, co-founder and president of appssavvy. “This insight proves that through innovation, there ...

appssavvy Enhances Activity Advertising Opportunity for Web, Social and Mobile Publishers Through Re...

"In a very short period of time, the adtivity platform has created an amazing opportunity for more than 115 publishers and growing to leverage their activity and create better advertising and monetization vehicles," said Michael Burke, co-founder and president of appssavvy. "Today's ...

Appssavvy president Michael Burke on why activity is driving the next wave of mobile advertising , i...

"Adtivity transforms advertising from an 'around the experience' format to one that's part of it and, most importantly, one that people don't ignore," says Michael Burke, appssavvy's president, explaining why the company dropped its original ad banner business in 2011 to invest in ...

The perils of deep discounts delivered via mobile advertising

“Mobile retailers are resorting to this tactic because they don’t know what else to do,” said Michael Burke, co-founder and president of appssavvy, New York. “Deal sites have lead people to assume discounts drive sales, but deal sites have different models than retailer direct,” he said. ...

Has mobile video’s appeal faded?

“The marketers who may be dialing back mobile video or questioning performance, may have just had hopes that video works on any mobile ad buy,” said Michael Burke, co-founder/president of adtivity by appssavvy, New York. “This is not the case, when reaching someone on the most personal ...

Has mobile video’s appeal faded? – Text Message Marketing Made Easy!

The marketers who may be dialing back mobile video or questioning performance, may have just had hopes that video works on any mobile ad buy, said Michael Burke, co-founder/president of adtivity by appssavvy, New York. This is not the case, when reaching someone on the most personal ...

Reaching the Fragmented Mobile Audience

“As phones and tablets are inherently personal devices, individuals will use their phones and tablets for different reasons and thus have different devices that meet their needs,” said Michael Burke, co-founder/president of adtivity by appssavvy. “It is becoming increasingly important ...

Is Apple screwing up location-based advertising opportunities? – Text Message Marketing Made Easy!

According to Michael Burke, cofounder/president of adtivity by appssavvy, New York, Apple clearly has some work to do to increase the user experience and functionality of its maps feature. Outside of the new map application, there are still a lot of opportunities across the iPhone and ...

Best Buy, Disney team up on mobile game promotion for back-to-school push

“Mobile gaming is definitely growing,” said Michael Burke, co-founder and president of adtivity by appssavvy, New York. “Gaming is huge on desktop and a lot of those games are now moving to mobile and because of that, advertisers want to follow where the people are. “If people are ...

“What’sApp with My Cell Phone?”

Category: Interactive, Marketer's Mix, Online Marketing/SEO/SEM | Posted:March 2, 2014 :: By Michael Burke, appssavvy :: I've never seen a remote control that actually clicks. But my dad, to this day, still calls a remote control a “clicker” because when he first saw a TV remote, it ...

appssavvy Finds Mobile Ads with Transition Screens Increase Engagement Nearly 50%

“As an activity-centric platform, our core focus has been reaching audiences at a time they are most receptive to advertising and aligning ad delivery with the user experience,” said Michael Burke, co-founder and president of appssavvy. “This insight proves that through innovation, there ...

[HTTP] Huge Travel and Travel Guide Collection

... The Quest to Discover the Deepest Place on Earth - James M. Tabor Carnivorous Nights: On the Trail of the Tasmanian Tiger - Margaret Mittelbach, Michael Crewdson, Alexis Rockman Die Happy: 499 Things Every Guy's Gotta Do While He Still Can - Tim Burke, Michael Burke Do Travel Writers Go to Hell? ...

E-book The Travel and Travel Guide Ebook Collection

... The Quest to Discover the Deepest Place on Earth - James M. Tabor Carnivorous Nights: On the Trail of the Tasmanian Tiger - Margaret Mittelbach, Michael Crewdson, Alexis Rockman Die Happy: 499 Things Every Guy's Gotta Do While He Still Can - Tim Burke, Michael Burke Do Travel Writers Go to Hell? ...

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