Nichole Kelly
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Nichole Kelly

Social Media Marketing For Small Businesses: How To Hang Onto Every Fan And Follower

The real question is whether or not customer engagement will lead to an increase in a company’s social media return on investment, says Nichole Kelly, CEO of Social Media Explorer and President of SME Digital, a marketing agency. “Ultimately, the size of a fan base and the engagement of ...

Measuring Social Media, How to Determine Your ROI

To learn how to determine the ROI for social media marketing, I interview Nichole Kelly for this episode of the Social Media Marketing podcast. The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what ...

10 Questions to Ask When Measuring Your Social Media ROI

When tracked and tweaked properly, social media can give your startup the marketing muscle it needs to keep up with -- and maybe even eclipse -- large competitors, says Nichole Kelly, chief executive of Social Media Explorer and author of How to Measure Social Media: A Step-By-Step Guide ...

Baltimore firm now part of Louisville’s Social Media Explorer

Premium content from Business First by Andrew Robinson, Reporter Jason Falls, CEO of Social Media Explorer LLC, is shown with Nichole Kelly, who is now president of the firm...

CafePress hires social media expert

Baltimore-based Nichole Kelly, who previously was president of Social Media Explorer, will become CEO of the company. In May, Kelly’s company, Full Frontal ROI, merged with Social Media Explorer. Falls said Kelly will remain based in Baltimore. Falls added that he will ...

How to turn social media followers into revenue

Baltimore Business Journal by Nichole Kelly, SME Digital Date: Wednesday, June 13, 2012, 10:26am EDT

Content Marketing Takeaways from Social Media Marketing World

"We're doing a lot of talking at people, and not enough talking with people," says Nichole Kelly of Social Media Explorer (@Nichole_Kelly). Chris Brogan of Owner Magazine (@chrisbrogan) adds: “Stop telling your customers how awesome you are and tell stories about how awesome they are.” ...

How to turn social media followers into revenue Vote for the best company in Baltimore's business

Baltimore Business Journal by Nichole Kelly, SME Digital Nichole Kelly is president of SME Digital, the digital marketing division of Social Media Explorer. Kelly is based in Baltimore. Are you looking to turn your social media following into real revenue? ...

How to Measure Social Media ROI

Nichole Kelly, Social Media Explorer, talks about understanding the math, readjusting and retargeting. Want examples of smart ROI campaigns? Read The ROI of Social Media: 10 Case Studies from The Next Web. What do you think? How do you determine ROI? What tools and reports do you find ...

26 Helpful Emails

Owners Nichole Kelly and Jason Falls are two of the best sources for insights and are both very entertaining writers. Note: Yeah, I write for SME. @nichole_kelly @jasonfalls Social Media Today – SocialMediaToday.com SMT uses email sparingly, but smartly. A weekly email informs you of the ...

Social Networking Strategy Tips to Avoid

I’m going to pass the baton to Nichole Kelly over at Social Media Explorer for this one. Her most recent rip in to the think-tank of ‘experts’ claiming social ROI can’t be measured was provoking and compelling. The answers for social media ROI don’t have to be this hard. We don’t have ...

2013 – 25 Women That Rock Social Media

Nichole Kelly - Nichole is the CEO of Social Media Explorer (As in Jason Falls SME Digital) and Author of How to Measure Social Media. She is also a professional speaker, and blogger. With previous positions at Federal Reserve Bank, Sherwin Williams and the American Marketing ...

Cut the BS, Blog With Purpose Says @JasonFalls Content Marketing Secret Agent #cmworld

Nichole Kelly (my partner in SME Digital) and I almost always insist that your content marketing needs to point customer to a path to conversion. Whether you’re primary measures are online sales or leads for offline sales, we want to formulate strategies that help you drive unit sales...

Truth and Lies of Social Media ROI

As Nichole Kelly, author of How to Measure Social Media and CEO of Social Media Explorer, pointed out in an interview with Social Media Examiner, there are executives who have "misaligned expectations of where social media fits into the sales funnel. " Social media is powerful at two ...

Fast-Growing MD/DC/VA Inbound Marketing Companies Partner-Up

It’s truly a win-win for both of us, and demonstrates the true snowballing ROI of networking and relationship building with local innovators.” Mirshah and SocialToaster CMO Walt Rampata were introduced via a mutual colleague, Nichole Kelly, President at SME Digital. There’s a buzz around ...

SocialToaster and SME Digital Provide the Missing Link to the Launch of O2...

We recommended SocialToaster as the software to help amplify the news around the contests and provide fan feedback and metrics to assist in meeting the goals we established for the campaign," commented Nichole Kelly, President of SME Digital. "The Balancing Act," America's premier ...

Get in on the Twitter Chats

“As marketers, we have to take the time to listen and understand, before we start engaging in these communities,” says Nichole Kelly, CEO of digital marketing agency Social Media Explorer. In fact, a recent study from the Pew Research Center identified the six most prolific types of ...

Innovation in the (Virtual) Workplace

In this week’s episode, podcast regular Jason Falls and CEO of Geben Communications, Heather Whaling, sit down with host Jason Spooner and SME President Nichole Kelly to discuss innovation in the workplace. Inspired by the recent decision of Yahoo! CEO Marissa Mayer to discontinue remote ...

Nichole Kelly Named CEO At Social Media Explorer

You know Nichole Kelly runs SME Digital — our agency arm. My primary role as the company’s founder and CEO is to provide overall direction for the company and thought leadership for you through this blog and our Explore events. Occasionally, I counsel clients on specific areas, but ...

B2B Lead Blog » B2B Social Media Marketing: Focus on leads, not likes

Nichole Kelly, President of SME Digital, a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium, a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume...

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