Niel Robertson
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Niel Robertson

Niel Robertson is the CEO of Trada, a pay-per-click (PPC) marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds ... More »Niel Robertson is the CEO of Trada, a pay-per-click (PPC) marketplace allowing agencies and in-house advertisers to leverage the skills of hundreds of the best paid search experts in the world. Trada is the third startup that Niel has founded including Newmerix, a software company specializing in change management for packaged applications, and Service Metrics, a venture backed startup company focused on providing an end user perspective of website performance. Exodus acquired Niel’s biggest success to date, Service Metrics, in October of 1999. In addition to the previous startups Niel has founded, he has also served as the CTO in Residence at Mobius Venture Capital, as well as a Venture Partner with Fidelity Ventures in Boston.

Trada: Colorado Startup Has Unlocked The Secret To Google And Facebook Ads That Work

It's serving about 500 customers so far, says Trada's founder Niel Robertson. "We now have a number of contractors making $65,000 a year and two making $200,000 a year," says Robertson. Trada itself takes a 25 percent cut. This isn't an Amazon Mechanical Turk knock off, either. ...

Why Do Entrepreneurs love Boulder?

Mundane parking regulations hindered business early on, says Niel Robertson, CEO of $12.6 million-a-year Internet advertising start-up Trada. The city, in its efforts to reduce congestion, gave Robertson's 17-employee company just three parking permits. (The company, which now has ...

Crowdsourced SEM: Under The Hood With Trada

I spoke with Niel Robertson, the highly entrepreneurial Founder and CEO of Trada, to learn a bit more on how this matchmaking actually works: The size of your team is entirely dependent on budget and other factors, but in general you can expect that we will start with a small team of ...

15 Startups and Companies That Went Bust in 2013 #Fail

Trada, which was backed by Google Ventures to the tune of $6 million in 2010, and its founder, Niel Robertson, are claiming that the layoffs are part of their ‘changing business model.’ Maybe, but as we well know by now, that’s a refrain that doesn’t always ring true. We’ll have to keep ...

MediaPost Publications Search Tools And Tips To Optimize Video I Should Have Used 03/22/2012

In an interview earlier this year, Trada CEO Niel Robertson suggested a few strategies, which include starting a Google display campaign through AdWords that targets specific videos by URL. This will put a text ad on top of your own video when the user clicks on it, Robertson ...

MediaPost Publications Google Ventures-Backed Trada Restructures For Future 11/22/2013

Reports have Google Ventures-backed search engine marketing company Trada closing its doors, but company founder Niel Robertson tells Online Media Daily it simply restructured to prepare for changes coming in the future. That restructuring cut staff from 65 to 11, according to a source. ...

Crowdsourcing Industry Leaders to appear September 13, 2012 at Crowdsortium Symposium: Uncensored

“The Crowdsortium Symposium has become a unique industry insiders conference where the real state of what is working and what is not with crowdsourcing is shared,” said Niel Robertson, CEO of Trada and co-founder Crowdsortium. “We are excited to take this concept even further this year ...

MIT Blackjack Guru Launches Personal Productivity Platform tenXer

The board of directors consists of CEO/Founder Jeff Ma, Kevin Compton of Radar Partners and Co-Founder Niel Robertson, CEO and Founder of Trada. Robertson inspired Ma to start tenXer after seeing the positive impact that game mechanics and metrics were having on his business at Trada...

Learn about Gamification at Vator Spark's Get Game conference SAN FRANCISCO, April 4, 2012 /PRNe

You can learn the do's and don'ts about managing a crowd from Trada CEO and founder Niel Robertson. How do you incorporate game tactics into marketing to improve customer experience? You can learn that form Evan Paul of Glueper. You'll also learn about the "Science of Gamification" by ...

Google Ventures And Foundry Group Put $9M In Crowdsourced Search Advertising Marketplace Trada

Founder and CEO Niel Robertson, who is hoping to get the company profitable by the end of 2011, tells me that Trada is also looking to expand to other advertising formats, including retargeting, display and mobile ads. He adds that Trada is seeing particularly strong growth in the ...

Trada Secures $9 Million in Funding from Foundry Group and Google Ventures

“I couldn’t be happier with the progress we’ve made over the past year, including the addition of Facebook advertising to our marketplace,” said Niel Robertson, founder and CEO of Trada. “Since launching Trada nearly two years ago, we’ve helped more than 500 advertisers successfully run ...

Trada Hires Digital Media Veteran Warren Kay as Chief Revenue Officer to Accelerate its Rapid Growth...

“Warren is a tremendous addition to the Trada executive team,” said Niel Robertson, founder and CEO of Trada. “His leadership capabilities and background in local search advertising with top companies in the industry will give us the experience we need to build on the massive growth ...

tenXer Raises $3 Million in Series B Funding to Accelerate Growth in Personal Productivity Tracking...

In addition, Puneet Agarwal of True Ventures will also be joining the tenXer board of directors, which includes Kevin Compton of Radar Partners, tenXer co-founder Niel Robertson, and tenXer CEO Jeff Ma. “We love to partner with the most dynamic, promising entrepreneurs out there, and ...

Trada Expands Team to Focus on Sales and Marketing Organizations

“As Trada focuses on the mid-market segment of paid search advertising, we are lucky to have experienced sales team leaders and marketers like Dru, David and Chris join our team," said Trada CEO Niel Robertson. Trada, the only performance-based paid search marketplace, allows mid-market ...

Adtech Startup Trada’s Execs Talk About Year of Transition, Future

Niel Robertson, who founded the company in 2008, stepped down from the top position in January and is now the company’s chief strategy officer. Matt Harada, previously the vice president of finance, is the new CEO. Harada has been with Trada since 2010. The change in roles came ...

Trada Takes Inc.’s Top Spot for Fastest Growing Colorado Companies

Niel Robertson founded the company in 2008 and is its CEO. (He’s also an Xconomist. ) Robertson was part of the team that launched Service Metrics in the late 1990s and was its chief technology officer. Service Metrics was one of the top exits in Colorado history: Exodus ...

Scaling the Peak: Denver Out to Follow Boulder’s Entrepreneurial Ascent

Niel Robertson, founder and CEO of online advertising management company Trada, is one of them. Robertson believes the closeness of everyone in Boulder is one of the city’s greatest assets. Trada is the anchor tenant of one of the largest buildings on Pearl Street and shares space ...

Before Crowdfunding, Understand the Core Concerns

Niel Robertson, founder and CEO of Trada, explains this and other ideas in a recent post on crowdfunding. A company that is fortunate enough to experience substantial growth is likely to need multiple rounds of financing. And if you’ve sold off all of your equity during early-round ...

NDA Stealth Mode and Sharing Your Startup Concept

Niel Robertson in The Stealth Mode: Trada’s Position on Staying Stealth captures the basic communication needs of early stage startups pretty well: In the beginning there are three basic things every startup needs: experts to give you input on your product as you’re building it, users to ...

Ramen Raises Cash for Crowdfunding and Collaboration Software

Trada founder Niel Robertson is an adviser. Michael Davidson is the editor of Xconomy Boulder/Denver. He covers startups, venture capital, clean tech, energy, aerospace, telecoms, and whatever else happens above 5,280 feet. Contact him at mdavidson@xconomy.com. Follow @MichaelXBD ...

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