Niel Robertson
CEO of Trada
Trada: Colorado Startup Has Unlocked The Secret To Google And Facebook Ads That Work
It's serving about 500 customers so far, says Trada's founder Niel Robertson. "We now have a number of contractors making $65,000 a year and two making $200,000 a year," says Robertson. Trada itself takes a 25 percent cut. This isn't an Amazon Mechanical Turk knock off, either. ... Read more »
MediaPost Publications Search Tools And Tips To Optimize Video I Should Have Used 03/22/2012
In an interview earlier this year, Trada CEO Niel Robertson suggested a few strategies, which include starting a Google display campaign through AdWords that targets specific videos by URL. This will put a text ad on top of your own video when the user clicks on it, Robertson ... Read more »
Crowdsourcing Industry Leaders to appear September 13, 2012 at Crowdsortium Symposium: Uncensored
“The Crowdsortium Symposium has become a unique industry insiders conference where the real state of what is working and what is not with crowdsourcing is shared,” said Niel Robertson, CEO of Trada and co-founder Crowdsortium. “We are excited to take this concept even further this year ... Read more »
MIT Blackjack Guru Launches Personal Productivity Platform tenXer
The board of directors consists of CEO/Founder Jeff Ma, Kevin Compton of Radar Partners and Co-Founder Niel Robertson, CEO and Founder of Trada. Robertson inspired Ma to start tenXer after seeing the positive impact that game mechanics and metrics were having on his business at Trada... Read more »
Learn about Gamification at Vator Spark's Get Game conference SAN FRANCISCO, April 4, 2012 /PRNe
You can learn the do's and don'ts about managing a crowd from Trada CEO and founder Niel Robertson. How do you incorporate game tactics into marketing to improve customer experience? You can learn that form Evan Paul of Glueper. You'll also learn about the "Science of Gamification" by ... Read more »
Google Ventures And Foundry Group Put $9M In Crowdsourced Search Advertising Marketplace Trada
Founder and CEO Niel Robertson, who is hoping to get the company profitable by the end of 2011, tells me that Trada is also looking to expand to other advertising formats, including retargeting, display and mobile ads. He adds that Trada is seeing particularly strong growth in the ... Read more »
Trada Secures $9 Million in Funding from Foundry Group and Google Ventures
“I couldn’t be happier with the progress we’ve made over the past year, including the addition of Facebook advertising to our marketplace,” said Niel Robertson, founder and CEO of Trada. “Since launching Trada nearly two years ago, we’ve helped more than 500 advertisers successfully run ... Read more »
Trada Hires Digital Media Veteran Warren Kay as Chief Revenue Officer to Accelerate its Rapid Growth...
“Warren is a tremendous addition to the Trada executive team,” said Niel Robertson, founder and CEO of Trada. “His leadership capabilities and background in local search advertising with top companies in the industry will give us the experience we need to build on the massive growth ... Read more »
tenXer Raises $3 Million in Series B Funding to Accelerate Growth in Personal Productivity Tracking...
In addition, Puneet Agarwal of True Ventures will also be joining the tenXer board of directors, which includes Kevin Compton of Radar Partners, tenXer co-founder Niel Robertson, and tenXer CEO Jeff Ma. “We love to partner with the most dynamic, promising entrepreneurs out there, and ... Read more »
Crowdsourced SEM: Under The Hood With Trada
I spoke with Niel Robertson, the highly entrepreneurial Founder and CEO of Trada, to learn a bit more on how this matchmaking actually works: The size of your team is entirely dependent on budget and other factors, but in general you can expect that we will start with a small team of ... Read more »
Trada Expands Team to Focus on Sales and Marketing Organizations
“As Trada focuses on the mid-market segment of paid search advertising, we are lucky to have experienced sales team leaders and marketers like Dru, David and Chris join our team," said Trada CEO Niel Robertson. Trada, the only performance-based paid search marketplace, allows mid-market ... Read more »
Scaling the Peak: Denver Out to Follow Boulder’s Entrepreneurial Ascent
Niel Robertson, founder and CEO of online advertising management company Trada, is one of them. Robertson believes the closeness of everyone in Boulder is one of the city’s greatest assets. Trada is the anchor tenant of one of the largest buildings on Pearl Street and shares space ... Read more »
Before Crowdfunding, Understand the Core Concerns
Niel Robertson, founder and CEO of Trada, explains this and other ideas in a recent post on crowdfunding. A company that is fortunate enough to experience substantial growth is likely to need multiple rounds of financing. And if you’ve sold off all of your equity during early-round ... Read more »
NDA Stealth Mode and Sharing Your Startup Concept
Niel Robertson in The Stealth Mode: Trada’s Position on Staying Stealth captures the basic communication needs of early stage startups pretty well: In the beginning there are three basic things every startup needs: experts to give you input on your product as you’re building it, users to ... Read more »
Denver entrepreneur plans startup competition in October
Higley described how he co-founded, with Niel Robertson, Boulder-based Service Metrics, a company that developed software to measure website performance from the user’s perspective. California-based Internet hosting provider Exodus Communications acquired Service Metrics in 1999 for ... Read more »
AllTuition is the star pupil at Launch conference
" The judges were Facebook-executive-turned-venture-capitalist Chamath Palihapitiya; Jorge Espinel of News Corp.; Steve Bochner of Wilson Sonsini Goodrich Niel Robertson of Trada; and Greg Tseng of Tagged. They all identified AllTuition as their favorite startup. The company is ... Read more »
Going Cross-Channel At Fox News; Lifting In The Name Of Brands; Moxie Sees Always On Future
Trada CEO Niel Robertson offers analysis on Facebook "Like" data, Google and display, "Display has never really challenged Google's paid-search revenue because it was nearly impossible to drive comparable CPAs with traditional banner display. Search retargeting has narrowed the gap ... Read more »
Trada Lands $9M More
Trada, which is headed by Niel Robertson, said the fund will go to support expansion of its marketplace. More information » ... Read more »
Digital And Advertising; Trada Gets $9 Mil While You Sipped Nog; Ads And CES
( Trada CEO Niel Robertson on AdExchanger.com in 2010. ) One challenge is that creative for display will need to move beyond the text of search, or the text and image of Facebook. Amidst all the rumors that the company is for sale, Akamai bought app delivery network Cotendo on December ... Read more »
More On Recruiting Programmers To Your Startup
Among the feedback was a great short list of four addition things that Niel Robertson, the CEO of Trada (and an amazing programmer in his own right) has learned over the years. Be careful who you pick to do the interviewing. You want to showcase your best engineers in the process ... Read more »
