Rob Rivenburgh
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Rob Rivenburgh

MARS Advertising Expands Multicultural Capabilities

... background and level of acculturation affects how she thinks, acts and shops which is why we look at the whole person and her spectrum of interconnected experiences when developing an approach to a shopper marketing challenge," said Rob Rivenburgh, Chief Operations Officer at MARS Advertising...

MARS Advertising Announces Strategic Partnership with Nomadic Digital Agency

"MARS is continually building a strong internal marketing arsenal to strategically target and influence all aspects of the consumer experience," said Rob Rivenburgh, Chief Operating Officer at MARS Advertising. "As a part of this initiative, we are excited to join forces with the Nomadic ...

MARS Advertising Names Eric Dermont to Senior Vice President of Analytics

"Eric's expertise and vast insight will be a great asset to our strategic planning team and provide our valuable clientele further breadth of marketing knowledge and intelligence," said Rob Rivenburgh, Chief Operating Officer, MARS Advertising. "His proven success and vision in deploying ...

MARS Advertising, Inc. and Five Clients Earn High Honors In HUB Magazine...

Rob Rivenburgh, MARS Advertising COO, commented, "Our discipline is ever-evolving and our continued strong performance in this annual ranking reflects our commitment to constantly refine our thinking and our practice – investing in our resources and our people to provide our clients with ...

Special Report: Following Digital Footprints to Make Sense of All Your Data Points

“Getting the data is one thing but really using it in a positive way is the key.” Shopper marketing has had a profound shift in the last five years, when origins were about retail marketing and activating in store and through displays and demos,” says Rob Rivenburgh, chief operating ...

MARS Advertising Continues its Philanthropic Program, Start Small, throughout 2014

"The Start Small initiative is an important extension of our commitment to drive growth for ourselves, our community and our clients," said Rob Rivenburgh, partner and chief operating officer. "Last year, our team had meaningful and valuable experiences with Start Small and are already ...

MARS Advertising, Inc. Names Allan Peretz as Senior Vice-President, Client Service and eCommerce

He is a classically trained marketer and proven leader with his pulse on the cutting-edge technology and trends impacting our industry today," commented Rob Rivenburgh, Chief Operating Officer, MARS Advertising. Founded in 1972, MARS Advertising, Inc. has been named the No. 1 Shopper ...

Key Talent Acquisitions Difference-Maker for MARS ...

The agency's efforts were led by the appointment of Rob Rivenburgh as chief operating officer. In his new role, Rivenburgh will lead overall operations including client services, regional offices and communication planning. Rivenburgh has already begun to set a new course ...

Executive in Residence

Rob Rivenburgh co-taught the marketing honors colloquium with Tom Jensen, department chair, professor and Wal-Mart lecturer in retailing in the marketing and logistics department at the Sam M. Walton College of Business, University of Arkansas. Rob taught classes twice weekly and ...

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