Shelly Berg

Shelly Berg

Nielsen preparing to tally broadband TV viewing

The Nielsen Company - Most people watch their favorite shows as quickly as they can, said Pat McDonough, Nielsen senior vice president of insights and analysis. Each week the average American spends 32 hours and 15 minutes watching live television, according to a Nielsen study issued last month. More than 12 ...

Pat McDonough

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Pat McDonough

Broadcasters worry about 'Zero TV' homes

The Nielsen Company - "Our commitment is to being able to measure the content wherever it is," says Dounia Turrill, Nielsen's senior vice president of insights. The Zero TV segment is increasingly important, because the number of people signing up for traditional TV service has slowed to a standstill in the ...

Dounia Turrill

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Dounia Turrill

Nielsen Launches a $25M Chief Scientist Backed Early Stage Investment Fund in Israel | TechCrunch

The Nielsen Company - Joining Barak-Landes on the fund’s board will be two Nielsen executives: Israeli serial entrepreneur and current EVP of Global Business Development and M&A at Nielsen, Itzhak Fisher, and Bruce Haymes, Senior Vice President, Global Business Development...

Bruce Haymes

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Bruce Haymes

Does your smartphone count as a household? Nielsen says maybe - L.A. Biz

The Nielsen Company - " said Pat McDonough, senior VP insights, analysis and policy at Nielsen, per Variety. "Committee members are in process of discussing with their various companies and we expect to come back after the new year with the direction for the industry that we're going to take. " Gina Hall is a ...

AudienceXpress Announces Comprehensive Advanced Audience Data Agreement With Nielsen

The Nielsen Company - "There is a real advantage here," said Nada Bradbury, SVP, Product Leadership, Nielsen. "The AudienceXpress platform is now allowing advertisers the flexibility to execute on this data in near real-time, marketing to audiences based on consumer spending for optimized advertising reach. " ...

Nada Bradbury

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Nada Bradbury

SALT LAKE CITY: Outdoor trade show staying in Utah through 2016 - Nation Wires - MiamiHerald.com

The Nielsen Company - Kenji Haroutunian, the Nielsen Expositions executive in charge of the shows, said the company is grateful the show will remain in Salt Lake City for the next three years. "The industry has a collective affection for this town," he said in a statement. Beyond 2016, the organization is ...

Kenji Haroutunian

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Kenji Haroutunian

Whatever happened to the ringtone? - CNN.com

The Nielsen Company - I remember looking at forecasts back in 2005 and 2006 that kind of touted ringtones as the savior of the industry, because it was revenue that was really growing from nothing," said David Bakula, senior vice president of client relations and analytics for Nielsen Entertainment. "It was a ...

David Bakula

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David Bakula

New Product Purchase Sentiment Differs Regionally, Survey Finds - Candy & Snack TODAY

The Nielsen Company - Nielsen's Therese Glennon explains: “With Asia now viewed as a growth engine of the global economy, companies are increasingly shifting their attention to these markets. New products need to justify their relevance and convey their unique contribution to Asian consumers’ increasingly ...

Therese Glennon

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Therese Glennon

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